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This work takes an engaging and incisive look at today's top business leaders - visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, "Mavericks at Work" is for anyone who wants to succeed in business - from the entry-level employee to the CEO. In "Mavericks at Work", two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO, Pixar, and Netflix to global giants such as IBM and Procter & Gamble, these mavericks are winning big by devising new answers to the oldest (and toughest) challenges of competition and leadership. Their stories are exciting - and their ideas are truly powerful. Real mavericks know that: big, original ideas pay big dividends; being different makes all the difference; nobody is as smart as everybody; cheaper is better, but value is priceless; great leaders are insatiable learners. "Mavericks at Work" is a relentlessly useful how-to book. But it is also an eye-opening what-if book - with insights that showcase the power of business at its best and set a positive agenda for the future.

作者简介：

William C Taylor is a cofounder and founding editor of Fast Company, which, during his tenure, won two coveted National Magazine Awards, was named Launch of the Year by Advertising Age, Startup of the Year by Ad Week, and Magazine of the Year by Advertising Age. He has been published in the Wall Street Journal, New York Times, and Harvard Business Review. He lives in Wellesley, Massachusetts. During her eight years as senior editor of Fast Company.

Polly La Barre wrote influential articles on strategy, creativity and personal success, and cohosted its signature Real Time conferences, at which executives, entrepreneurs, and innovators debated the future of business and leadership. She lives in New York City.

INTRODUCTION The Maverick Promise

PART ONE RETHINDING COMRETITION

Chapter 1 Not Just a Company,a Cause:Strategy as Advocacy

Chapter 2 Competiton and Its Consequences:Disruptors,Diplomats,and a New Way to Talk About Business

Chapter 3 Maverick Messages(Ⅰ):Sizing Up Your Strategy

PART TWO REINVENTING INNOVATION

Chapter 4 Ideas Unlimited:Why Nobody Is as Smart as Everybody

Chapter 5 Innovation,Inc.:Open Source Gets Down to Business

Chapter 6 Maverick Messages(Ⅱ):Open-Minding Your Business

PART THREE RECONNECTING WITH CUSTOMERS

Chapter 7 From Selling Value to Sharing Vakues:Overcoming the Age of Overload

Chapter 8 Small Gestures,Big Signals:Outstanding Strategies to Stand Out from the Crowd

Chapter 9 Maverick Messages(Ⅲ):Building Your Bond with Customers

PART FOUR REDESIGNING WORK

Chapter 10 The Company You Keep:Business as if People Mattered

Chapter 11 People and Performance:Stars,Systems,and Workplaces Workplaces That Work

Chapter 12 Maverick Messages(Ⅳ):Practicing Your People Skills

APPENDIX Maverick Material

ENDNOTES

ACKNOWLEDGMENTS

INDEX

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