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内容简介：
Promote your product using the most visceral form of
social media-online video
Learn how to create cost-effective videos, engage your
customers, compel them to measurable behaviors (awareness, intent,
and purchase), and sustain your brand online. Beyond Viral
gives you the tools and tricks to successfully use online video to
reach your business goals.
Author Kevin Nalty is the only career marketer who doubles as
one of the most-viewed YouTube comedians
Foreword by veteran vlogger David Meerman Scott
First-hand case studies of leading brands include Microsoft,
Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
Learn from the successes of top companies and startups as well
as the pitfalls and mistakes many of them are making
Online video has huge potential, mostly untapped. Put your
business at the forefront of this important medium with the proven
methods described by Beyond Viral.
书籍目录：
Foreword (David Meerman Scott).
Acknowledgments.
About the Author.
Introduction.
Chapter 1 The Least a Marketer Needs to Know.
Chapter 2 Flavors of Video: From Skateboarding Cats to Pro.
Chapter 3 Viral Video Is Dead.
Chapter 4 Video’s Role in the Marketing Funnel.
Chapter 5 The Most Visceral Form of Social Media.
Chapter 6 Inside YouTube.
Chapter 7 Agencies Searching for Role.
Chapter 8 Learning from Online-Video “Stars.”
Chapter 9 Marketing via Webstars.
Chapter 10 Paid Video Advertising.
Chapter 11 Measuring ROI and Performance of Online Video.
Chapter 12 Video and Search Engine Optimization.
Chapter 13 How to Get Popular on YouTube.
Chapter 14 Can You Make Money from Online Video?
Chapter 15 Guerrilla Video for Entrepreneurs and Cause-Related
Marketing.
Chapter 16 Learning from Obama Girl by Ben Relles.
Chapter 17 Insider Information: Behind the Curtain.
Chapter 18 The Future of Online Video.
Notes.
Index.
作者介绍：
KEVIN H. NALTY, known as “Nalts” on YouTube, is
the only career marketer who doubles as one of the most viewed
YouTube comedians. Formerly a marketing director at Merck and
Johnson & Johnson, Nalty currently helps leading
brands—including Fox Broadcasting, Microsoft, InterContinental
Hotels Group, Cox Communications, and Coke—market via online video.
Visit NaltsConsulting.com.
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Promote your product using the most visceral form of social
media-online video
Learn how to create cost-effective videos, engage your
customers, compel them to measurable behaviors (awareness, intent,
and purchase), and sustain your brand online. "Beyond Viral" gives
you the tools and tricks to successfully use online video to reach
your business goals. Author Kevin Nalty is the only career marketer
who doubles as one of the most-viewed YouTube comedians Foreword by
veteran vlogger David Meerman Scott First-hand case studies of
leading brands include Microsoft, Starbucks, GE, MTV, Mentos,
Holiday Inn, and Fox Broadcasting Learn from the successes of top
companies and startups as well as the pitfalls and mistakes many of
them are making
Online video has huge potential, mostly untapped. Put your
business at the forefront of this important medium with the proven
methods described by "Beyond Viral."
书籍介绍
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral .
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