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Franchising offers new business owners the opportunity to experience personal growth and business success with the advantages of both local and national support from a franchisor. Streetwise Achieving Wealth Through Franchising provides all the necessary information you need to become a successful franchisee, including:

How to choose and research the franchise options available

A thorough explanation and discussion of the Uniform Franchise Offering Circular

An overview of contracts-what clauses to expect, what questions to ask, negotiable points, and supplemental agreements

A breakdown of fees to be aware of-from the obvious initial franchising fee to the obscure site selection assistance fee

Recruitment, hiring techniques, and performance evaluations that lead to high profits and low turnover

And much more!

The authors have over 20 years of experience in franchising, and their easy-to-read approach makes it possible for any potential franchisee to make solid, informed decisions.

作者简介：

Robert T.Justis is the director of the International Franchise Forum at Louisiana State University.He has advised such high-profile franchises as Mail Boses Etc.,Inc and Little Caesar's Pizza.He lives in Baton Rouge,Louisiana.

William Slater Vincent,a lawyer specializing in business law,is actively involved in the International Franchise Association.His experience ranges from working for the governor of Georgia writing and enforcing franchise laws to being part of management teams of major franchise companies.He lives in Marietta,Georgia.

Acknowledgments

SECTION ONE:BECOMING A PLAYER:RULES,REGULATIONS,AND CONTRACTS

CHAPTER 1:

Almost Anyone Can Be a Franchisee

CHAPTER 2:

The Rules of the Game

CHAPTER 3:

The Uniform Franchise Offering Circular(UFOC)

CHAPTER 4:

The UFOC-The Contract Is Here

CHAPTER 5:

Fear Not-The Contract Is Here

CHAPTER 6:

You Can Negotiate

the Rules of the Game!

SECTION TWO:COSTS,PROFITS,OBLIGATIONS,AND LOCATION

CHAPTER 7:

The Fees

(Franchise Fee,Royalties,Advertising)

CHAPTER 8:

Earning Claims:

How Much Money Can I make?

CHAPTER 9:

Products and Services

CHAPTER 10:

Obligations

CHAPTER 11:

Location and Site Selection

SECTION THREE:TRAINING CAMP AND PREPARATION

CHAPTER 12:

Training Camp

CHAPTER 13:

Preparing for the Grand Opening

SECTION FOUR:MARKETING AND ADVERTISING THE FRANCHISE

CHAPTER 14:

Marketing the Business

CHAPTER 15:

Playing the Selling Game

CHAPTER 16:

Advertising and Publisc Relations

SECTION FIVE:MANAGING FOR SUCCESS

……

SECTION SIX:INFORMATION,MONEY,AND ACCOUNTING RECORDS

SECTION SEVEN:WORKING WITH THE FRANCHISOR--BLESSING OR CURSE?

SECTION EIGHT:MULTIUNIT FRANCHISING,GROWING(OR CLOSING)

Glossary

Index

About the Author

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Book Description Franchising offers new business owners the opportunity to experience personal growth and business success with the advantages of both local and national support from a franchisor. Streetwise Achieving Wealth Through Franchising provides all the necessary information you need to become a successful franchisee， including: How to choose and research the franchise options available A thorough explanation and discussion of the Uniform Franchise Offering Circular An overview of contracts-what clauses to expect， what questions to ask， negotiable points， and supplemental agreements A breakdown of fees to be aware of-from the obvious initial franchising fee to the obscure site selection assistance fee Recruitment， hiring techniques， and performance evaluations that lead to high profits and low turnover And much more! The authors have over 20 years of experience in franchising， and their easy-to-read approach makes it possible for any potential franchisee to make solid， informed decisions. About the Author Robert T. Justis is the Director of the International Franchise Forum at Louisiana State University. He has advised such high-profile franchises as Mail Boxes Etc. Inc. and Little Caesar's Pizza. He lives in Baton Rouge， Louisiana. William S. Vincent is a lawyer specializing in business law. He is actively involved in the International Franchise Association. His experience ranges from working for the Governor of Georgia writing and enforcing franchise laws to being part of management teams of major franchise companies. He lives in Marietta， Georgia.