OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion 强迫性品牌失调: 商务幻象和幻象商务 pdf pdb 阿里云 极速 mobi caj kindle 下载

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore.

From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and “noses”), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.

INTRODUCTION

ONE

TWO

THREE

FOUR

FIVE

SIX

SEVEN

EIGHT

NINE

Lucas Conley, who began his career at The Atlantic Monthly, is a contributing writer for Fast Company. His work has appeared in The Boston Globe and ESPN: The Magazine, among other publications. Obsessive Branding Disorder is his first book. He lives in S

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion 强迫性品牌失调: 商务幻象和幻象商务在线阅读

在线听书地址：OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion 强迫性品牌失调: 商务幻象和幻象商务在线收听

在线购买地址：OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion 强迫性品牌失调: 商务幻象和幻象商务在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making , has begun to replace the research and development of yore. From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and noses”), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.