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　　From Publishers Weekly

Rather than write a book strictly about the rise of Google as a

business, technology journalist Battelle targets his research on

the concept of Internet search, beginning the book with a

discussion of an abstract idea he terms the "Database of

Intentions," defined as the sum total of all queries that pour into

search engines daily, revealing the intricacies and idiosyncrasies

of our culture. Though most of the book is devoted to the search

engine giant (which Battelle reports corners 51 percent of the

search engine market), the author also includes chapters on

"Search, Before Google" and the "Who, What, Where, Why, When. And

How (much)" of search. Battelle is at his best when describing the

creation of Google, especially through the yin-yang personalities

of its founders, Larry Page and Sergey Brin, and in describing the

company's culture. Though Battelle's de*ions of Internet

search technology can get too technical for readers without a

computer science background, the book is a deeply researched and

nimbly reported look at how search has defined the Internet and how

it will continue to be a tremendous reflection of culture.

Copyright © Reed Business Information, a division of Reed

Elsevier Inc. All rights reserved. --This text refers to an out of

print or unavailable edition of this title.

From Booklist

Battelle, entrepreneur, writer, and academic, explores the

concept of search, one of the Internet's first useful services,

which adopted an actual business model in banner advertising. This

also is a book about the fabulous success of Google, which is at

the core of Battelle's research, but the book is broader in scope

than one company's story. We learn that the impact of search on our

culture is extraordinary--it could bring together the convergence

of television and personal computers and it could lead to the

creation of artificial intelligence. The author opens up our

perspective on the enormity of search and society's collective

click stream, the product of our online lives as played out across

Internet sites and private machines with e-mails recorded and

preserved, and although losing some privacy, we seek convenience,

service, and power. Battelle sees the search engines of the future

as intelligent agents and reference librarians holding all of human

knowledge. This is an excellent, thought-provoking book. Mary

Whaley

Copyright © American Library Association. All rights

reserved --This text refers to an out of print or unavailable

edition of this title.

Walter Isaacson, CEO of the Aspen Institute; former editor of

Time; CEO of CNN; author of Benjamin Franklin: An American Life and

The Wise Men: Six Friends and the World They Made

John Battelle has written a brilliant business book ... All

searchers should read it. --This text refers to an out of print or

unavailable edition of this title.

Seth Godin, author of All Marketers Are Liars and Purple

Cow

This book ought to be called 'The Answer.' As usual, John

Battelle delivers insightful, thought-provoking, and essential

reading. --This text refers to an out of print or unavailable

edition of this title.

John Heilemann, author of Pride Before the Fall: The Trials of

Bill Gates and the End of the Microsoft Era

Nobody, and I mean nobody, has thought longer, harder, or smarter

about Google and the search business than John Battelle. --This

text refers to an out of print or unavailable edition of this

title.

John Huey, editorial director, Time inc.

Battelle's figured out why search is so damned important... and

managed to turn the subject into a compelling analog story. --This

text refers to an out of print or unavailable edition of this

title.

Mary Meeker, managing director and Internet analyst, Morgan

Stanley

A must-read for anyone endeavoring to understand one of the most

important trends of this generation. --This text refers to an out

of print or unavailable edition of this title.

L. Gordon Crovitz, Dow Jones

A terrific book. --This text refers to an out of print or

unavailable edition of this title.

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　　JOHN BATTELLE is a cofounding editor of Wired and the founder

of The Industry Standard, as well as TheStandard.com. He is

currently program chair for the Web 2.0 conference, a columnist for

Business 2.0, and the founder, chairman, and publisher of Federated

Media Publishing, Inc.

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编辑推荐

　　Amazon.com

　　If you pick your books by their popularity--how many and which

other people are reading them--then know this about The Search:

it's probably on Bill Gates' reading list, and that of almost every

venture capitalist and startup-hungry entrepreneur in Silicon

Valley. In its sweeping survey of the history of Internet search

technologies, its gossip about and analysis of Google, and its

speculation on the larger cultural implications of a Web-connected

world, it will likely receive attention from a variety of

businesspeople, technology futurists, journalists, and interested

observers of mid-2000s zeitgeist.

　　This ambitious book comes with a strong pedigree. Author John

Battelle was a founder of The Industry Standard and then one of the

original editors of Wired, two magazines which helped shape our

early perceptions of the wild world of the Internet. Battelle

clearly drew from his experience and contacts in writing The

Search. In addition to the sure-handed historical perspective and

easy familiarity with such dot-com stalwarts as AltaVista, Lycos,

and Excite, he speckles his narrative with conversational asides

from a cast of fascinating characters, such Google's founders,

Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key

executives at Microsoft and different VC firms on the famed

Sandhill road; and numerous other insiders, particularly at the

company which currently sits atop the search world, Google.

　　The Search is not exactly the corporate history of Google. At the

book's outset, Battelle specifically indicates his desire to

understand what he calls the cultural anthropology of search, and

to analyze search engines' current role as the "database of our

intentions"--the repository of humanity's curiosity, exploration,

and expressed desires. Interesting though that beginning is,

though, Battelle's story really picks up speed when he starts

dishing inside scoop on the darling business story of the decade,

Google. To Battelle's credit, though, he doesn't stop just with

historical retrospective: the final part of his book focuses on the

potential future directions of Google and its products'

development. In what Battelle himself acknowledges might just be a

"digital fantasy train", he describes the possibility that Google

will become the centralizing platform for our entire lives and

quotes one early employee on the weightiness of Google's potential

impact: "Sometimes I feel like I am on a bridge, twenty thousand

feet up in the air. If I look down I'm afraid I'll fall. I don't

feel like I can think about all the implications."

　　Some will shrug at such words; after all, similar hype has

accompanied other technologies and other companies before. Many

others, though, will search Battelle's story for meaning--and fast.

--Peter Han --This text refers to an out of print or unavailable

edition of this title.

媒体评论

　　Walter Isaacson, CEO of the Aspen Institute; former editor of

Time; CEO of CNN; author of Benjamin Franklin: An American Life and

The Wise Men: Six Friends and the World They Made

　　John Battelle has written a brilliant business book ... All

searchers should read it. --This text refers to the Hardcover

edition.

　　Seth Godin, author of All Marketers Are Liars and Purple

Cow

　　This book ought to be called 'The Answer.' As usual, John

Battelle delivers insightful, thought-provoking, and essential

reading. --This text refers to the Hardcover edition.

　　John Heilemann, author of Pride Before the Fall: The Trials of

Bill Gates and the End of the Microsoft Era

　　Nobody, and I mean nobody, has thought longer, harder, or smarter

about Google and the search business than John Battelle. --This

text refers to the Hardcover edition.

　　John Huey, editorial director, Time inc.

　　Battelle's figured out why search is so damned important... and

managed to turn the subject into a compelling analog story. --This

text refers to the Hardcover edition.

　　Mary Meeker, managing director and Internet analyst, Morgan

Stanley

　　A must-read for anyone endeavoring to understand one of the most

important trends of this generation. --This text refers to the

Hardcover edition.

　　L. Gordon Crovitz, Dow Jones

　　A terrific book. --This text refers to the Hardcover edition.

书籍介绍

在线阅读本书

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

The Wall Street Journal and BusinessWeek Bestseller

Finalist for the Goldman Sachs/FT Business Book of the Year Award

What does the world want? According to John Battelle, a company that answers that questionin all its shades of meaningcan unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, thats exactly what Google has been doing. But The Search offers much more than the inside story of Googles triumph. Its a big- picture book about the past, present, and future of search technology and the enormous impact its starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. BACKCOVER: The Search is a superb story, well written and feverishly researched. Whether you are a student, techie, business executive, budding visionary or just enjoy pop culture, this is a book not to be missed.

USA Today

John Battelle is Silicon Valleys Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider.The result is a highly readable account of Googles astonishing rise.

The Economist

Its a fascinating story, and Mr. Battelle tells it well.

The Wall Street Journal

A surprisingly gripping story The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.

Wired News

Battellemanages to keep things compelling, adding his own trenchant analysis about what Googles rapid evolution and powerful technology might mean for the company and our society as whole.

The Associated Press

A compelling glimpse of the search industrys early years.

BusinessWeek

Deeply researched and nimbly reported.

Publishers Weekly

Indispensable.

London Review of Books

John Battelle has written a brilliant business book, but hes also done something more: hes used the amazing saga of Google to explore what it means to search. All searchers should read it.

Walter Isaacson, CEO of the Aspen Institute; former editor of Time ; former CEO of CNN

Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle. If you want to understand the rise of the search economy and culture, you need to read this book.

John Heilemann, author of Pride Before the Fall