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内容简介:
Book De*ion
Fascinating notes from a
street-smart executive. McCormack shows how to read people, create
the right impression, take the leading edge, sell successfully, and
more.
From AudioFile
Before he died last year, the founder of the premier sports
management firm in the world gave us many superb audios on
managing, communication, and practical leadership. In his 1985
breakthrough work, he summarized the principles that formal
business education overlooks or obliterates. This abridged edition
is really a primer--an introduction to a caliber of thinking and
teaching that has few equals in the audio repertoire. The
limitations of a one-hour version of this outstanding work are
partially overcome by introductory questions read by an uncredited
speaker. For the full lesson from a great man and authentic
business teacher, get the unabridged edition of the sequel--WHAT
THEY STILL DON'T TEACH YOU AT HARVARD BUSINESS SCHOOL. T.W.
Book Dimension :
length: (cm)23.2 width:(cm)15.4
书籍目录:
Preface
What They Can't Teach You at
Harvard Business School
Section I
People
1. Reading People
2. Creating Impressions
3. Taking the Edge
4. Getting Ahead
Section II
Sales and Negotiation
5. The Problems of Selling
6. Timing
7. Silence
8. Marketability
9. Stratagems
10. Negotiating
Section III
Running a Business
11. Building a Business
12. Staying in Business
13. Getting Things Done
14. For Entrepreneurs Only
……
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书籍介绍
"Business demands innovation. There is a constant need to feel around the fringes, to test the edges, but business schools, out of necessity, are condemned to teach the past.'
-- Mark H. McCormack, from "What They Don't Teach You at Harvard Business School" published by Bantam Books.
Mark McCormack is the founder of International Management Group, a multimillion-dollar, worldwide corporation that is a consultant to fifty Fortune 500 companies, a major producer of television programming and credited as the single most important influence in turning sports into big business.
Listen to McCormack as he tells you how to -- read people -- create the right first impression -- take the leading edge -run and attend meetings -- the secrets of successful selling and moving up within the organization.
McCormack shares his experience, technique and wisdom, his street smart insights and skills, in a practical, how-to manner. Business will never be the same!
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