Blink 眨眼之间：不假思索的决断力（又译：决断两秒间）誉为“21世纪的彼得德鲁克”的《纽约客》杂志专职作家Malcolm Gladwell（马尔科姆格拉德威尔）力作 当当5星级英文学习产品 pdf pdb 阿里云 极速 mobi caj kindle 下载

Book De*ion

This book is all about those moments when we "know" something

without knowing why. Here Malcolm Gladwell. one of the world's most

original thinkers, explores the phenomenon of the "blink", showing

how a snap judgement can be far more effective than a cautious

decision. By trusting your instincts, he reveals, you'll never

think about thinking in the same way again....

Amazon.com

Blink is about the first two seconds of looking--the decisive

glance that knows in an instant. Gladwell, the best-selling author

of The Tipping Point, campaigns for snap judgments and mind reading

with a gift for translating research into splendid storytelling.

Building his case with scenes from a marriage, heart attack triage,

speed dating, choking on the golf course, selling cars, and

military maneuvers, he persuades readers to think small and focus

on the meaning of "thin slices" of behavior. The key is to rely on

our "adaptive unconscious"--a 24/7 mental valet--that provides us

with instant and sophisticated information to warn of danger, read

a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions:

marketers can manipulate our first impressions, high arousal

moments make us "mind blind," focusing on the wrong cue leaves us

vulnerable to "the Warren Harding Effect" (i.e., voting for a

handsome but hapless president). In a provocative chapter that

exposes the "dark side of blink," he illuminates the failure of

rapid cognition in the tragic stakeout and murder of Amadou Diallo

in the Bronx. He underlines studies about autism, facial reading

and cardio uptick to urge training that enhances high-stakes

decision-making. In this brilliant, cage-rattling book, one can

only wish for a thicker slice of Gladwell's ideas about what Blink

Camp might look like.

　　　　　　　　　　　　　　　　　　　　　　　　　--Barbara Mackoff

Amazon.co.uk

For Blink, Malcolm Gladwell, author of the bestselling The Tipping

Point explores the extraordinarily perceptive and deceptive power

of the sub-conscious mind. Gladwell’s major claim is that decisions

made very quickly can be every bit as good as a decision made

cautiously and deliberately. What we are actually doing is what

Gladwell calls ‘thin-slicing’. When we leap to a decision or have a

hunch our unconscious is sifting through the situation in front of

us looking for a pattern, throwing out the irrelevant information

and zeroing in on what really matters. Our unconscious mind is so

good at this that it often delivers a better answer than more

deliberate and protracted ways of thinking. Much of this is utterly

mysterious but some of the most astonishing and useful examples of

thin-slicing can be learned.

Gladwell hopes to convince us that our snap judgements and first

impressions can be educated and controlled so instead of merely

praising the mysterious process of instinct and intuition he is

interested in those moments when our instincts betray us, the

situations where our powers of rapid cognition can go awry, where

we fail to read the signs. Most disturbing of all is the degree to

which culturally determined preconceptions and prejudices control

us. Without reducing matters to racism and sexism Gladwell shows us

that there are facts about people’s appearance—their size or shape

or color or sex—that can trigger a very similar set of powerful

associations which explains why utter mediocrities (such as U.S.

President Warren Harding) can sometimes end up in positions of

enormous responsibility; or why tall people earn substantially more

than their shorter colleagues; or why car salesmen unconsciously

charge prices according to race and gender.

Gladwell’s conversational prose style is concise, informative,

accessible and entertaining. The stories, scientific findings and

psychological tests are consistently surprising whether he is

dealing with speed-dating, record promotions, police shoot-outs,

the human face, or the reasons doctors get sued.

　　　　　　　　　　　　　　　　　　　　　　　　　　--Larry Brown

From Publishers Weekly

Starred Review. Best-selling author Gladwell (The Tipping Point)

has a dazzling ability to find commonality in disparate fields of

study. As he displays again in this entertaining and illuminating

look at how we make snap judgments—about people's intentions, the

authenticity of a work of art, even military strategy—he can parse

for general readers the intricacies of fascinating but little-known

fields like professional food tasting (why does Coke taste

different from Pepsi?). Gladwell's conclusion, after studying how

people make instant decisions in a wide range of fields from

psychology to police work, is that we can make better instant

judgments by training our mind and senses to focus on the most

relevant facts—and that less input (as long as it's the right

input) is better than more. Perhaps the most stunning example he

gives of this counterintuitive truth is the most expensive war game

ever conducted by the Pentagon, in which a wily marine officer,

playing "a rogue military commander" in the Persian Gulf and

unencumbered by hierarchy, bureaucracy and too much technology,

humiliated American forces whose chiefs were bogged down in

matrixes, systems for decision making and information overload. But

if one sets aside Gladwell's dazzle, some questions and apparent

inconsistencies emerge. If doctors are given an algorithm, or

formula, in which only four facts are needed to determine if a

patient is having a heart attack, is that really educating the

doctor's decision-making ability—or is it taking the decision out

of the doctor's hands altogether and handing it over to the

algorithm? Still, each case study is satisfying, and Gladwell

imparts his own evident pleasure in delving into a wide range of

fields and seeking an underlying truth.

From Booklist

Gladwell writes about subtle yet crucial behavioral phenomena with

lucidity and contagious enthusiasm. His first book, The Tipping

Point (2000), became a surprise best-seller. Here he brilliantly

illuminates an aspect of our mental lives that we utterly rely on

yet rarely analyze, namely our ability to make snap decisions or

quick judgments. Adept at bridging the gap between everyday

experience and cutting-edge science, Gladwell maps the "adaptive

unconscious," the facet of mind that enables us to determine things

in the blink of an eye. He then cites many intriguing examples,

such as art experts spontaneously recognizing forgeries; sports

prodigies; and psychologist John Gottman's uncanny ability to

divine the future of marriages by watching videos of couples in

conversation. Such feats are based on a form of rapid cognition

called "thin-slicing," during which our unconscious "draws

conclusions based on very narrow 'slices' of experience." But there

is a "dark side of blink," which Gladwell illuminates by analyzing

the many ways in which our instincts can be thwarted, and by

presenting fascinating, sometimes harrowing, accounts of skewed

market research, surprising war-game results, and emergency-room

diagnoses and police work gone tragically wrong. Unconscious

knowledge is not the proverbial light bulb, he observes, but rather

a flickering candle. Gladwell's groundbreaking explication of a key

aspect of human nature is enlightening, provocative, and great fun

to read.

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Author, journalist, cultural commentator and intellectual

adventurer, Malcolm Gladwell was born in 1963 in England to a

Jamacian mother and an English mathematician father. He grew up in

Canada and graduated with a degree in history from the University

of Toronto in 1984. From 1987 to 1996, he was a reporter for the

Washington Post, first as a science writer and then as New York

City bureau chief. Since 1996, he has been a staff writer for the

New Yorker magazine. His curiosity and breadth of interests are

shown in New Yorker articles ranging over a wide array of subjects

including early childhood development and the flu, not to mention

hair dye, shopping and what it takes to be cool. His phenomenal

bestseller The Tipping Point captured the world's attention with

its theory that a curiosity small change can have unforeseen

effects, and the phrase has become part of our language, used by

writers, politicians and business people everywhere to describe

cultural trends and strange phenomena.

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在线听书地址：Blink 眨眼之间：不假思索的决断力（又译：决断两秒间）誉为“21世纪的彼得德鲁克”的《纽约客》杂志专职作家Malcolm Gladwell（马尔科姆格拉德威尔）力作 当当5星级英文学习产品在线收听

在线购买地址：Blink 眨眼之间：不假思索的决断力（又译：决断两秒间）誉为“21世纪的彼得德鲁克”的《纽约客》杂志专职作家Malcolm Gladwell（马尔科姆格拉德威尔）力作 当当5星级英文学习产品在线购买

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编辑推荐

Amazon.com

Blink is about the first two seconds of looking--the decisive

glance that knows in an instant. Gladwell, the best-selling author

of The Tipping Point, campaigns for snap judgments and mind reading

with a gift for translating research into splendid storytelling.

Building his case with scenes from a marriage, heart attack triage,

speed dating, choking on the golf course, selling cars, and

military maneuvers, he persuades readers to think small and focus

on the meaning of "thin slices" of behavior. The key is to rely on

our "adaptive unconscious"--a 24/7 mental valet--that provides us

with instant and sophisticated information to warn of danger, read

a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions:

marketers can manipulate our first impressions, high arousal

moments make us "mind blind," focusing on the wrong cue leaves us

vulnerable to "the Warren Harding Effect" (i.e., voting for a

handsome but hapless president). In a provocative chapter that

exposes the "dark side of blink," he illuminates the failure of

rapid cognition in the tragic stakeout and murder of Amadou Diallo

in the Bronx. He underlines studies about autism, facial reading

and cardio uptick to urge training that enhances high-stakes

decision-making. In this brilliant, cage-rattling book, one can

only wish for a thicker slice of Gladwell's ideas about what Blink

Camp might look like.

--Barbara Mackoff

Amazon.co.uk

For Blink, Malcolm Gladwell, author of the bestselling The Tipping

Point explores the extraordinarily perceptive and deceptive power

of the sub-conscious mind. Gladwell’s major claim is that decisions

made very quickly can be every bit as good as a decision made

cautiously and deliberately. What we are actually doing is what

Gladwell calls ‘thin-slicing’. When we leap to a decision or have a

hunch our unconscious is sifting through the situation in front of

us looking for a pattern, throwing out the irrelevant information

and zeroing in on what really matters. Our unconscious mind is so

good at this that it often delivers a better answer than more

deliberate and protracted ways of thinking. Much of this is utterly

mysterious but some of the most astonishing and useful examples of

thin-slicing can be learned.

Gladwell hopes to convince us that our snap judgements and first

impressions can be educated and controlled so instead of merely

praising the mysterious process of instinct and intuition he is

interested in those moments when our instincts betray us, the

situations where our powers of rapid cognition can go awry, where

we fail to read the signs. Most disturbing of all is the degree to

which culturally determined preconceptions and prejudices control

us. Without reducing matters to racism and sexism Gladwell shows us

that there are facts about people’s appearance—their size or shape

or color or sex—that can trigger a very similar set of powerful

associations which explains why utter mediocrities (such as U.S.

President Warren Harding) can sometimes end up in positions of

enormous responsibility; or why tall people earn substantially more

than their shorter colleagues; or why car salesmen unconsciously

charge prices according to race and gender.

Gladwell’s conversational prose style is concise, informative,

accessible and entertaining. The stories, scientific findings and

psychological tests are consistently surprising whether he is

dealing with speed-dating, record promotions, police shoot-outs,

the human face, or the reasons doctors get sued.

--Larry Brown

名人推荐

From Publishers Weekly

Starred Review. Best-selling author Gladwell (The Tipping Point)

has a dazzling ability to find commonality in disparate fields of

study. As he displays again in this entertaining and illuminating

look at how we make snap judgments—about people's intentions, the

authenticity of a work of art, even military strategy—he can parse

for general readers the intricacies of fascinating but little-known

fields like professional food tasting (why does Coke taste

different from Pepsi?). Gladwell's conclusion, after studying how

people make instant decisions in a wide range of fields from

psychology to police work, is that we can make better instant

judgments by training our mind and senses to focus on the most

relevant facts—and that less input (as long as it's the right

input) is better than more. Perhaps the most stunning example he

gives of this counterintuitive truth is the most expensive war game

ever conducted by the Pentagon, in which a wily marine officer,

playing "a rogue military commander" in the Persian Gulf and

unencumbered by hierarchy, bureaucracy and too much technology,

humiliated American forces whose chiefs were bogged down in

matrixes, systems for decision making and information overload. But

if one sets aside Gladwell's dazzle, some questions and apparent

inconsistencies emerge. If doctors are given an algorithm, or

formula, in which only four facts are needed to determine if a

patient is having a heart attack, is that really educating the

doctor's decision-making ability—or is it taking the decision out

of the doctor's hands altogether and handing it over to the

algorithm? Still, each case study is satisfying, and Gladwell

imparts his own evident pleasure in delving into a wide range of

fields and seeking an underlying truth.

From Booklist

Gladwell writes about subtle yet crucial behavioral phenomena with

lucidity and contagious enthusiasm. His first book, The Tipping

Point (2000), became a surprise best-seller. Here he brilliantly

illuminates an aspect of our mental lives that we utterly rely on

yet rarely analyze, namely our ability to make snap decisions or

quick judgments. Adept at bridging the gap between everyday

experience and cutting-edge science, Gladwell maps the "adaptive

unconscious," the facet of mind that enables us to determine things

in the blink of an eye. He then cites many intriguing examples,

such as art experts spontaneously recognizing forgeries; sports

prodigies; and psychologist John Gottman's uncanny ability to

divine the future of marriages by watching videos of couples in

conversation. Such feats are based on a form of rapid cognition

called "thin-slicing," during which our unconscious "draws

conclusions based on very narrow 'slices' of experience." But there

is a "dark side of blink," which Gladwell illuminates by analyzing

the many ways in which our instincts can be thwarted, and by

presenting fascinating, sometimes harrowing, accounts of skewed

market research, surprising war-game results, and emergency-room

diagnoses and police work gone tragically wrong. Unconscious

knowledge is not the proverbial light bulb, he observes, but rather

a flickering candle. Gladwell's groundbreaking explication of a key

aspect of human nature is enlightening, provocative, and great fun

to read.

Donna Seaman

媒体评论

Compelling EVENING STANDARD Astonishing DAILY MAIL Brilliant

OBSERVER For Blink, Malcolm Gladwell, author of the bestselling The

Tipping Point explores the extraordinarily perceptive and deceptive

power of the sub-conscious mind. Gladwell's major claim is that

decisions made very quickly can be every bit as good as a decis

Gladwell hopes to convince us that our snap judgements and first

impressions can be educated and controlled so instead of merely

praising the mysterious process of instinct and intuition he is

interested in those moments when our instincts betray us

书籍介绍

Book Description

This book is all about those moments when we "know" something without knowing why. Here Malcolm Gladwell. one of the world's most original thinkers, explores the phenomenon of the "blink", showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again....

Amazon.com

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.

　　　　　　　　　　　　　　　　　　　　　　　　　　　--Barbara Mackoff

Amazon.co.uk

For Blink, Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwell’s major claim is that decisions made very quickly can be every bit as good as a decision made cautiously and deliberately. What we are actually doing is what Gladwell calls ‘thin-slicing’. When we leap to a decision or have a hunch our unconscious is sifting through the situation in front of us looking for a pattern, throwing out the irrelevant information and zeroing in on what really matters. Our unconscious mind is so good at this that it often delivers a better answer than more deliberate and protracted ways of thinking. Much of this is utterly mysterious but some of the most astonishing and useful examples of thin-slicing can be learned.

Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the situations where our powers of rapid cognition can go awry, where we fail to read the signs. Most disturbing of all is the degree to which culturally determined preconceptions and prejudices control us. Without reducing matters to racism and sexism Gladwell shows us that there are facts about people’s appearance—their size or shape or color or sex—that can trigger a very similar set of powerful associations which explains why utter mediocrities (such as U.S. President Warren Harding) can sometimes end up in positions of enormous responsibility; or why tall people earn substantially more than their shorter colleagues; or why car salesmen unconsciously charge prices according to race and gender.

Gladwell’s conversational prose style is concise, informative, accessible and entertaining. The stories, scientific findings and psychological tests are consistently surprising whether he is dealing with speed-dating, record promotions, police shoot-outs, the human face, or the reasons doctors get sued.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　--Larry Brown

From Publishers Weekly

Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability—or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.

From Booklist

Gladwell writes about subtle yet crucial behavioral phenomena with lucidity and contagious enthusiasm. His first book, The Tipping Point (2000), became a surprise best-seller. Here he brilliantly illuminates an aspect of our mental lives that we utterly rely on yet rarely analyze, namely our ability to make snap decisions or quick judgments. Adept at bridging the gap between everyday experience and cutting-edge science, Gladwell maps the "adaptive unconscious," the facet of mind that enables us to determine things in the blink of an eye. He then cites many intriguing examples, such as art experts spontaneously recognizing forgeries; sports prodigies; and psychologist John Gottman's uncanny ability to divine the future of marriages by watching videos of couples in conversation. Such feats are based on a form of rapid cognition called "thin-slicing," during which our unconscious "draws conclusions based on very narrow 'slices' of experience." But there is a "dark side of blink," which Gladwell illuminates by analyzing the many ways in which our instincts can be thwarted, and by presenting fascinating, sometimes harrowing, accounts of skewed market research, surprising war-game results, and emergency-room diagnoses and police work gone tragically wrong. Unconscious knowledge is not the proverbial light bulb, he observes, but rather a flickering candle. Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read.

　　　　　　　　　　　　　　　　　　　　　　　　　　Donna Seaman

Book Dimension

length: (cm)16.8 　　　 　　　　　 　　　　　 width:(cm)10.8