Data-Driven Marketing: The 15 Metrics Everyone In Marketing Should Know 9780470504543 pdf pdb 阿里云 极速 mobi caj kindle 下载

　　Marketing is frequently viewed with skepticism by

non-marketing business executives and when times are tough is often

one of the first budget cuts. For marketing executives, the

challenge of providing concrete results is amplified due to the

'fuzzy' nature of branding and awareness. Marketing in the

post-collapse economic era will become much more rigorous and

data-driven, as marketing budgets are cut and each campaign has to

prove its ROI.

New research at the Kellogg School of Management on return on

marketing investment (ROMI) shows how organizations can deliver

significant performance gains from marketing. The Author's survey

of 252 firms captures $53 billion of annual marketing spending and

forms the foundation for this book. This research is complemented

by experience teaching ROMI to executives at Microsoft, DuPont,

Nisan, Philips, Sony and many other firms.

暂无相关目录，正在全力查找中！

　　Mark Jeffery is the Director of Technology Initiatives and Senior Lecturer in the Center for Research in Technology and Innovation at the Kellogg School of Management. He has more than thirty publications in management, scientific, and technology journals, and has published twenty-four original case studies with Harvard Business School Publishing. At Kellogg, he directs multiple executive programs including Strategic Data-Driven Marketing and Driving Strategic Value from IT, and teaches in custom executive programs for many organizations including Microsoft and DuPont. He is also the Managing Partner of Agile Insights LLC, a marketing and technology consultancy.

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Data-Driven Marketing: The 15 Metrics Everyone In Marketing Should Know 9780470504543在线阅读

在线听书地址：Data-Driven Marketing: The 15 Metrics Everyone In Marketing Should Know 9780470504543在线收听

在线购买地址：Data-Driven Marketing: The 15 Metrics Everyone In Marketing Should Know 9780470504543在线购买

暂无原文赏析，正在全力查找中！

暂无其它内容！