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Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.

01 Introduction to Strategy

02 Definition of Terms: What is a Strategy?

03 The Evolution of Strategy

04 The E-Dimension

05 The Global Dimension

06 The State of the Art

07 Strategy in Practice

08 Key Concepts and Thinkers

09 Resources

10 Ten Steps to Making Strategy Work

Frequently Asked Questions （FAQs）

About the Authors

Index

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作者简介：

　　John Middleton and Bob Gorzynski are co-Directors of the UK Centre for Strategic Thinking, launched in March 2006 as a national centre to promote self-knowledge through strategic thinking, and to help people resolve personal and Organisational issues that can often only be resolved by a shift to a new level of thinking. They can be contacted at info@centreforstrategicthinking.org

书籍介绍

"Strategy Express" is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. "Strategy Express" lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.