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Innovation is vital to every organization's survival, yet few companies get it right. This practical guide debunks common myths that impede innovative success and offers tips and tools that help managers to identify and assess opportunities, choose prospects with high-growth potential, and experiment creatively and execute successfully. The Results-Driven Manager series helps time-pressed managers hone and polish the skills they need most. Concise, action-oriented, and packed with invaluable strategies and tools, these timely guides help managers improve their job performance today and give them the edge they need to become the leaders of tomorrow.

作者简介：

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

Introduction

Myths About Innovation

The Road to Disruption

Toppling the Walls Surrounding Corporate Creativity

Lost in Translation

Six Surprising Insights About Innovation

Applying innovation Strategies

The New Rules of R&D

Performance, Convenience, Price:What's Your Bran d About ?

Where Does the Competitive Advantage Lie?

Innovation Inside

Is Risk the Cost of Innovation?

Ambidextrous Innovation

Testing and Idea's Potential

Can You Spot the Sure Winner?

How to Place Your Best Bets

Sometimes a Great Notion Isn't Yet a Great Product

Is Your Product-Development Process Helping--or Hindering--lnnovation?

Disruption Is a Moving Target

Are You Reading the Right Signals?

About the Contributors

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书籍介绍

Innovation is vital to every organization's survival, yet few companies get it right. This practical guide debunks common myths that impede innovative success and offers tips and tools that help managers to identify and assess opportunities, choose prospects with high-growth potential, and experiment creatively and execute successfully. "The Results-Driven Manager" series helps time-pressed managers hone and polish the skills they need most. Concise, action-oriented, and packed with invaluable strategies and tools, these timely guides help managers improve their job performance today and give them the edge they need to become the leaders of tomorrow.