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Everyone knows that Toyota has had an amazing twenty-five- year

run, rising from a humble Japanese start-up to a thriving global

giant. But how did it pass Ford and GM to become the world’s

largest auto manufacturer? And how does it continue to thrive while

so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota’s past and present,

interviewing senior executives who rarely talk to the press, along

with many other sources. The powerful lessons that he distills,

especially about corporate culture, are valuable for managers in

all industries.

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David Magee is the author of eight nonfiction

books, including Turnaround: How Carlos Ghosn Rescued Nissan

and The John Deere Way. He is also the founder and president

of Jefferson Press and the co-owner of Rock Point Books, a

Chattanooga, Tennessee, independent bookstore.

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From Publishers Weekly

Magee, a columnistat the Chattanooga Times Free Press, ably

chronicles the rise of leading auto manufacturer Toyota and the

underlying principles that led to its ascendancy. From lean

production to a long-term focus to specialized philosophies like

kaizen (a system of continuous improvement in which instances of

waste are eliminated one by one) and genchi genbutsu (a belief in

practical experience over theoretical knowledge), Magee documents

each contributing factor in Toyota's success. Going back as far as

Toyota founder Kiichiro Toyoda's father Sakichi Toyoda, a

successful inventor who inspired and financed the car company's

first operations, Magee takes the reader through the company's

current challenges and achievements. While he delivers some fresh

ideas on how to foster innovation within a particular industry, his

overwhelming praise for Toyota's methods reads suspiciously like

hagiography, despite his frequent assurances that he wrote the book

in complete objectivity with no involvement or influence from the

company. Still, this work will interest those involved in the

automotive world or similar industries. (Nov. 1)

Copyright © Reed Business Information, a division of Reed

Elsevier Inc. All rights reserved. --This text refers to the

Hardcover edition.

Review

“The factors that fueled Toyota’s drive to the summit of the auto

industry sare all well recounted here.”

—Newsweek

“Magee runs through lessons in leadership and strategy, weaving

in colorful snippets from Toyota’s 70-year history.”

—Fast Company

“Magee convincingly argues that the spirit of Toyota people, as

much as anything, has determined Toyota’s success.”

—BusinessWeek.com

“He celebrates Toyota’s willingness to acknowledge production

problems quickly, to adapt its methods to varying markets, and to

ask for feedback from its workers—thereby empowering them”

—The Wall Street Journal

“An excellent view of a shining business model.”

—Booklist

书籍介绍

Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world’s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?

Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.