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Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers and Save the Planet(ISBN=9780735204461)书籍详细信息

  • ISBN：9780735204461
  • 作者：暂无作者
  • 出版社：暂无出版社
  • 出版时间：2009-11
  • 页数：256
  • 价格：83.20
  • 纸张：胶版纸
  • 装帧：平装
  • 开本：16开
  • 语言：未知
  • 丛书：暂无丛书
  • TAG：暂无
  • 豆瓣评分：暂无豆瓣评分
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  • 原文摘录：点击查看

内容简介：

　　The ultimate resource for small business owners who want to go

green without going broke.

Greening Your Small Business is the definitive resource for those

who want their small businesses to be cutting- edge, competitive,

profitable, and eco-conscious. Filled with stories from small

business owners of all stripes, Greening Your Small Business

addresses every aspect of going green, from basics such as

recycling, reducing waste, energy efficiency, and reducing the IT

footprint, to more in-depth concerns such as green marketing and

communications, green business travel, and green employee

benefits.

For companies too small to hire consultants to draft and

implement green policies and practices, this guide is designed for

easy use, featuring:

? Simple ways to make the workplace greener

? Two plans of action for going green (divided into two

levels)

? Definitions for green terminology and jargon

书籍目录：

ONE　DEVELOPING YOUR GREEN PLAN 

　1   WHAT DOES GOING GREEN MEAN? 

　2   GETTING STARTED 

　3   GREEN OPPORTUNITIES

　4   THINKING GREEN

　5   DEVELOPING YOUR PLAN  

　6   COMMUNICATE. COMMUNICATE. COMMUNICATE.

TWO　ASSESSING YOUR GREEN OPTIONS 

　7   REDUCING WASTE AND RECYCLING 

　8   ENERGY MANAGEMENT 

　9   WATER CONSERVATION 

　10  GREEN OFFICE SUPPLIES 

　11  GREEN HUMAN RESOURCES 

　12  GREEN TRANSPORTATION AND SHIPPING 

　……

Index

作者介绍：

　　Jennifer Kaplan founded Greenhance, LLC, a

business consultancy dedicated to providing marketing and

communications strategies to small businesses going green.

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其它内容：

书籍介绍

The ultimate resource for small business owners who want to go green without going broke.

Greening Your Small Business is the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Business addresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits.

For companies too small to hire consultants to draft and implement green policies and practices, this guide is designed for easy use, featuring:

• Simple ways to make the workplace greener

• Two plans of action for going green (divided into two levels)

• Definitions for green terminology and jargon

书籍真实打分

  • 故事情节：6分

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  • 思想传递：6分

  • 知识深度：4分

  • 知识广度：6分

  • 实用性：6分

  • 章节划分：8分

  • 结构布局：6分

  • 新颖与独特：7分

  • 情感共鸣：9分

  • 引人入胜：7分

  • 现实相关：8分

  • 沉浸感：9分

  • 事实准确性：3分

  • 文化贡献：7分

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Greening Your Small Business: How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers and Save the Planet(ISBN=9780735204461)分类索引数据信息

ISBN：9780735204461
出版社：暂无出版社
出版日期：2009-11
作者：暂无作者
TAGS：暂无
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