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A successful business culture is not created by the CEO or HR department but by one manager at a time. A nationwide statistical study by the Jackson Organization, unveiled here for the first time, reveals that managers rated as very effective" at recognition by their employees were also recognized as communicators, team-builders, and goal setters. Bottom line: the most successful business leaders use carrots, not sticks. The Carrot Principle illustrates how ordinary organizations can make themselves extraordinary. Based on case studies from some of the worlds most successful companies, such as DHL, Avis, and Pepsi, Adrian Gostick and Chester Elton demonstrate how praise and recognition lead to improved employee commitment and bottom line results. Filled with practical how-tos and real-life examples of the carrot principle in action, this modern day classic shows managers how they can make themselves not just better liked, but more effective.

作者简介：

New York Times bestselling author ADRIAN GOSTICK is the leader of O.C. Tanner Company's recognition training and pub-lishing practice.His books The 24-Carrot Manager and A Carrot a Day are sold in more than fity countries around the world.

PART 1 THE ACCELERATOR

1 A Missing Ingredient

2 The Basic Four of Leadership

3 Leadership Accelerated

4 Altruists and Expectors

PART 2 CARROT CULTURE

5 Creating a Carrot Culture

6 Are They Engaged and Satisfied?

7 The Building Blocks of a Carrot Culture

8 Carrotphobia: Why We Don't Recognize

PART 3 MANAGING BY CARROTS

9 The Carrot Calculator

10 Recognition Ideas

Conclusion Sustaining the Carrot Principle

Appendix A: Acceleration to Business Results

Appendix B: The Jackson Organization's National Employee Database

Appendix C: 2006 Survey of 1,005 Working Adults

Appendix D: Recognition ROI Survey of 26,000 Employees

Notes

Acknowledgments

Index

About the Authors

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书籍介绍

A successful business culture is not created by the CEO or HR department but by one manager at a time. A nationwide statistical study by the Jackson Organization, unveiled here for the first time, reveals that managers rated as very effective" at recognition by their employees were also recognized as communicators, team-builders, and goal setters. Bottom line: the most successful business leaders use carrots, not sticks. The Carrot Principle illustrates how ordinary organizations can make themselves extraordinary. Based on case studies from some of the world's most successful companies, such as DHL, Avis, and Pepsi, Adrian Gostick and Chester Elton demonstrate how praise and recognition lead to improved employee commitment and bottom line results. Filled with practical how-tos and real-life examples of the carrot principle in action, this modern day classic shows managers how they can make themselves not just better liked, but more effective.