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　　Written for business executives and MBA students, Kellogg on

Strategy is a practical guide to choosing the right strategy for

your business and applying it correctly. Rather than covering the

basics of strategy, this expert guide shows you how to use strategy

effectively so your business can succeed. You′ll learn to analyze

your current competitive position, develop the perfect strategy to

match your goals, and apply that strategy thoughtfully and

effectively. Inside, you′ll find expert guidance on:

? Measuring your firm′s competitive advantage

? Analyzing opportunities and threats in your industry

? Responding to a competitor′s strategy and pricing

? Coping with entry into new markets

? Positioning your firm against the competition

? Developing a sustainable, long–term competitive

advantage

? And much more

Introduction

Chapter 1: Getting Ready to Do Strategy

Chapter 2: B Minus C: Positioning Your Firm against the

Competition

Chapter 3: Affirming Your Competitive Advantage: The Resources

and Capabilities Audit

Chapter 4: Measuring Your Competitive Advantage: A Toolkit

Chapter 5: The Cancer of Competition: How to Diagnose It

Chapter 6: The Cancer of Competition: How to Cure It

Chapter 7: The Threat of Entry and How to Combat It

Chapter 8: How to Sustain Your Competitive Advantage

Chapter 9: Two Examples of Strategy in Action: Southwest

Airlines and the Chicago Hospital Market

Index.

　　DAVID DRANOVE is the Walter McNerney Distinguished Professor

of Health Industry Management and Professor of Management and

Strategy at the Kellogg Graduate School of Management. He is also

the former chair of the Department of Management and Strategy at

the Kellogg School. Widely published in a number of business

journals, he is also the coauthor of Economics of Strategy, from

Wiley.

　　SONIA MARCIANO is Institute Fellow and Senior Lecturer at The

Institute for Strategy and Competitiveness at the Harvard Business

School. Previously, she was Clinical Professor of Management and

Strategy at the Kellogg School and Adjunct Professor of Strategy at

The University of Chicago.

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　　Written for business executives and MBA students, Kellogg on

Strategy is a practical guide to choosing the right strategy for

your business and applying it correctly. Rather than covering the

basics of strategy, this expert guide shows you how to use strategy

effectively so your business can succeed. You'll learn to analyze

your current competitive position, develop the perfect strategy to

match your goals, and apply that strategy thoughtfully and

effectively. Inside, you'll find expert guidance on: Measuring your

firm's competitive advantage Analyzing opportunities and threats in

your industry Responding to a competitor's strategy and pricing

Coping with entry into new markets Positioning your firm against

the competition Developing a sustainable, long-term competitive

advantage And much more