The 22 Irrefutable Laws of Advertising (and When to Violate Them)22条无不辩驳的广告规律 pdf pdb 阿里云 极速 mobi caj kindle 下载

The 22 Irrefutable Laws of Advertising (and When to Violate Them)22条无不辩驳的广告规律电子书下载地址
- 文件名
- [epub 下载] The 22 Irrefutable Laws of Advertising (and When to Violate Them)22条无不辩驳的广告规律 epub格式电子书
- [azw3 下载] The 22 Irrefutable Laws of Advertising (and When to Violate Them)22条无不辩驳的广告规律 azw3格式电子书
- [pdf 下载] The 22 Irrefutable Laws of Advertising (and When to Violate Them)22条无不辩驳的广告规律 pdf格式电子书
- [txt 下载] The 22 Irrefutable Laws of Advertising (and When to Violate Them)22条无不辩驳的广告规律 txt格式电子书
- [mobi 下载] The 22 Irrefutable Laws of Advertising (and When to Violate Them)22条无不辩驳的广告规律 mobi格式电子书
- [word 下载] The 22 Irrefutable Laws of Advertising (and When to Violate Them)22条无不辩驳的广告规律 word格式电子书
- [kindle 下载] The 22 Irrefutable Laws of Advertising (and When to Violate Them)22条无不辩驳的广告规律 kindle格式电子书
内容简介:
IS
IS
A
GUIDE
THROUGH
THE
UNCERTAIN
FUTURE
OF
ADVERTISING,
WITH
A
STAR
CHART
OF
LUMINARIES
TO
SHOW
THE
WAY.
IT
EXAMINES
THE NDERLYING
PRINCIPLES AND
THE
LIVING
BONES
THAT SHAPE
THE
MOST CCESSFUL
BODY
OF
WORK
BEING
DONE
IN
THE
WORLD
OF
IDEAS
TODAY. FOREWORD BY BOB ISHERWOOD,WORLDWIDE REATIVE DIRECTOR, SAATCHI & SAATCHI INTRODUCTION - THE RULES OF ENGAGEMENT (MICHAEL NEWMAN)
作者简介:Michael Newman studied Law before,happily.advertisng discovered him.Some years later, he became Executive Creative Director of Saatchi & Saatchi in Australia. during their most creativelv succcsstul and biggest growth vears: he sat on their worldwide creative board until late 2001. when he formed the ideas company.
brandnewman.
Hes' a regular columnist in trade magazines across several different countries, and has tourc'd and lectured on advertising subjects as far afield as Southeast Asia
and South America, In December 2003, he launched M&C Saatchis second agency network.DNA.in Australia. tie is author of the highly acclaimed advertising book
Creative Leads.
书籍目录:
Acknowledgements
Forewo rd
Introduction—the Rules of Engagement
The Lawgivers
1 The Law 0f Simplicity(Ma rcello Serpa)
2 The Law 0f Positioning(Al Ries)
3 The Law 0f Consistency(1an Batey)
4 The Law 0f Selling(Dave Trott)
5 The Law 0f Emotion(John Shaw)
6 The Law 0f Love(Kevi n Robe rts)
7 The Law of Expe rience(Kash Sh ree)
8 The Law of Relevance(Anne Bologna)
9 The Law 0f Humour(James Lowthe r)
10 The Law of Dis ruption(Jean-Ma rie D ru)
11 The Law of JumP(Sebastian Tu rner)
12 The Law of Fascination(Reg B ryson)
13 The Law 0f I rreverence(Jim Aitchison)
14 The Law of Taste(Allen Rosenshine)
15 The Law 0f Topicality(MichaeI Newman)
16 The Law 0f the Silver Elephant(G raham Wa rsop)
17 The Law 0f the Chat (NeiI French)
18 The Law of Nice(Jamie Ba rrett)
19 The Lore of Negativity(Jack Vaughan)
20 The Law of Execution(Mike O’SulIivan)
21 The Law of Evolution(David Luba rs)
22 The Outlaw(MT Rainey)
Appendix 1—The Law 0f Deadlines
Appendix 2—The 10 I rresponsible C rimes Against Advertising (That Always Violate P rofits)
lndex
作者介绍:
暂无相关内容,正在全力查找中
出版社信息:
暂无出版社相关信息,正在全力查找中!
书籍摘录:
暂无相关书籍摘录,正在全力查找中!
在线阅读/听书/购买/PDF下载地址:
原文赏析:
暂无原文赏析,正在全力查找中!
其它内容:
书籍介绍
A breakthrough guide to the universal principles underlying great advertising Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case studies and vignettes, and reproductions of print ads and TV commercial stills. Michael Newman (Palm Beach, Australia) is a former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. While at Saatchi, he was Australia's most awarded creative director.
网站评分
书籍多样性:6分
书籍信息完全性:4分
网站更新速度:4分
使用便利性:4分
书籍清晰度:8分
书籍格式兼容性:9分
是否包含广告:8分
加载速度:9分
安全性:9分
稳定性:7分
搜索功能:3分
下载便捷性:9分
下载点评
- pdf(528+)
- 愉快的找书体验(232+)
- 体验还行(227+)
- 快捷(251+)
- 可以购买(256+)
- 中评(214+)
- 引人入胜(162+)
- 藏书馆(177+)
下载评价
- 网友 潘***丽:
这里能在线转化,直接选择一款就可以了,用他这个转很方便的
- 网友 方***旋:
真的很好,里面很多小说都能搜到,但就是收费的太多了
- 网友 屠***好:
还行吧。
- 网友 辛***玮:
页面不错 整体风格喜欢
- 网友 谭***然:
如果不要钱就好了
- 网友 权***颜:
下载地址、格式选择、下载方式都还挺多的
- 网友 郗***兰:
网站体验不错
- 网友 印***文:
我很喜欢这种风格样式。
- 网友 堵***格:
OK,还可以
喜欢"The 22 Irrefutable Laws of Advertising (and When to Violate Them)22条无不辩驳的广告规律"的人也看了
新SAT满分策略:文章改错 pdf pdb 阿里云 极速 mobi caj kindle 下载
听课手账五年级下册语文数学人教版 万向思维秒懂课堂2024新版全2本 pdf pdb 阿里云 极速 mobi caj kindle 下载
香山法海寺 pdf pdb 阿里云 极速 mobi caj kindle 下载
音乐论文写作基础 pdf pdb 阿里云 极速 mobi caj kindle 下载
墨点字帖 楷书快写 初中生必背古诗文 pdf pdb 阿里云 极速 mobi caj kindle 下载
永恒的经典 一生要读的1000条西方谚语 毕军【正版图书】 pdf pdb 阿里云 极速 mobi caj kindle 下载
2019全国二级造价工程师基础理论应试题库 pdf pdb 阿里云 极速 mobi caj kindle 下载
跨文化传播研究(第4辑) pdf pdb 阿里云 极速 mobi caj kindle 下载
筹码分布技术入门与实战精解 pdf pdb 阿里云 极速 mobi caj kindle 下载
管理学(2021全新升级军队文职人员招聘考试专业辅导教材) pdf pdb 阿里云 极速 mobi caj kindle 下载
- 天利38套 2017-2018学年复习必备 高中名校期中、期末联考测试卷 高一第二学期 苏教--化学必修2 pdf pdb 阿里云 极速 mobi caj kindle 下载
- 表演艺术语言对白训练 pdf pdb 阿里云 极速 mobi caj kindle 下载
- 2024年 高职高考语文数学英语3本教材书 广东省专用3+证书考试专用教材中职生对口升学单招中职高考中山大学出版 pdf pdb 阿里云 极速 mobi caj kindle 下载
- 法国国情阅读(中级) pdf pdb 阿里云 极速 mobi caj kindle 下载
- 格林童话(彩图拼音版) pdf pdb 阿里云 极速 mobi caj kindle 下载
- 纳税实务(第2版) pdf pdb 阿里云 极速 mobi caj kindle 下载
- 小学生300字作文 pdf pdb 阿里云 极速 mobi caj kindle 下载
- 中公版·(2020)公务员录用考试轻松学系列:行测必做5000题数量关系 pdf pdb 阿里云 极速 mobi caj kindle 下载
- 韩静慧儿童文学作品集·泡泡变形记 pdf pdb 阿里云 极速 mobi caj kindle 下载
- 初中生分类作文:自命题作文 pdf pdb 阿里云 极速 mobi caj kindle 下载
书籍真实打分
故事情节:9分
人物塑造:6分
主题深度:9分
文字风格:3分
语言运用:9分
文笔流畅:6分
思想传递:3分
知识深度:3分
知识广度:5分
实用性:4分
章节划分:9分
结构布局:5分
新颖与独特:4分
情感共鸣:7分
引人入胜:8分
现实相关:5分
沉浸感:9分
事实准确性:3分
文化贡献:3分