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Consultants will find critical new Material on how to Overcome Objections and vital information on internet and e-based marketing and sales.Htere's also a new chapter on how to work in smaller markets with family owned businesses,non-profits and other"non-traditional"clients.Packed with the most up-to-date information available,Million Dollar Consulting will boost Performance and profits for you and the companies you consult.

本书是一本空前的商业性畅销书，已发展至第三版，在美国稳居货架１０年，经久不衰。艾伦，这位“咨询顾问中的咨询顾问”，浓缩自己的从业经验，为咨询顾问提供了有效的工具和建议。教其一步步地扩展业务，从战略，战术以及自我价值的实现等３个部分入手，教其每年保持７位数的收益，并邀请您加人成功咨询顾问的行列。

Preface

Acknowledgments

Part 1 Strategy:establishing Your view of the Profession

1 The State of the Art:Most Art Is in the Eye of the Beholder

What a Conaultant Is and Is Not

How Organizations Choose Consulting Help

Emphasizing Results,Not Tasks

Trends and Likelihoods for the Coming Decade

2 The Right State of Mind:Rudderless Ships Are Only Good at Drifting

How Jobs Get in the Way of Careers

Will Growth Cut You Down to Size?

Abandoning Clients Gracefully

Ten Business Conditions That Cry Out for Abandonment

Establishing the Ideal Goals

As in Show Business,Timing Is Everything

3 Prerequisites for Growth:Expanding the Envelope

The Success Trap

Establishing the Firm's Image

Abandoning the Past

Accepting Prudent Risk

4 Breaking Paradigms:The Worst Piece of Advice I've Ever Received

……

5 Accelerating in the Turns:Dont's Skid But Don't Stop

Part 2 Tactics:Implementing Your Vision of Your Firm

6 Creating Opportunities:If You Don't Blow Your Own Horn,There Is No Music

7 Acquiring People:Practicing What You Preach Could Save Your Life

8 Working Outside the Corporate World:How to Make Money where Most People Can't

9 Establishing Fees:If You're Charging a Per Diem,You're Still Just Practicing

10 How to Write a Proposal That Closes Business:Don't Trip As You're About to Cross the Finish Line

11 Investing in Success:Absence Doesn't Make the Heart Grow Fonder-It Weakens the Memory

12 Turning Change into Opportunity:Bad Times Can Be Good Times If You Play Cards Right

13 The Technological Consultant:How to Use Technology and Live to Tell Aboot It

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编辑推荐

"if you're interested in becoming a rich consultant,this boos is a must read."——Robert F.Mager,Founder and President,Mager Associates,Member,Training&Development Hall of Fame

"Blast out of the Per diem trap and into value billing."——Jim Kennedy,Founder,Publisher,and Editor,Consultants News

"The advice on developing price structure alone is worth a hundred times the price of the book."——William C.BYham,Ph.D.,author of Zapp1

"Must reading for those who are beginning a practice or seeking to upgrade an existing practice."——Victor H.Vroom,Hohn G.Searle Professor,School of Managemetn,Yale University

书籍介绍

The acclaimed Million Dollar Consulting gives consultants the tools and advice they need to grow a firm that rakes in at least $1 million per year. Alan Weiss, "the consultant's consultant," shows step-by-step how to raise capital, reel in new clients, set fees, accelerate growth, and more. This updated and expanded edition will appeal to both Weiss's many current fans and a whole new generation of readers looking for the best advice available for anyone who wants to build a million-dollar consulting/speaking career.