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An on-the-ground playbook for competing successfully against China’s best-in-class entrepreneurs—for Westerners and local Chinese businesses alike—and for importing their strategies and principles for use in any unpredictable business environment. China's 7-8% annual growth and steady march towards capitalism has helped it to rival America as one of the best places to seek success and wealth. But China is also one of the riskiest markets to operate it. In spite of these risks, some Chinese companies have managed not only to survive, but to thrive during the country’s most turbulent period. This book introduces managers to some of China’s hottest entrepreneurs, reveals the success strategies that have enabled them to compete so effectively, and codifies these strategies into a small set of principles for managing in China or any turbulent environment. This is the guide no manager considering—or already conducting—business in China can afford to be without.

Note to the Reader

Acknowledgments

ONW Meet the Players

TWO Acknowledge the Fog of the Future

Conduct Reconnaissance into the Future

FOUR Outcycle the Competition

FIVE Develop a Flexible Hierarchy

SIX Manage Relationships Dynamically

SEVEN Go for the Gold

EICHT Get Big Right

NINE Leading in an Unpredictable World

Appendix:Research Design and Methodology

Notes

Index

About the Author

Donald N.Sull is an Associate Professor of Management Practice at London Business Scholl.Previously an Assistant Professor of Business Administration at Harvard Business School Sull was also a consultant at Mckinsey & Company Inc He advises Multinational

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