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Book Description

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

From Publishers Weekly

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.

Book Dimension

length: (cm)17.5 　　　 　　　　　 　　　　　 width:(cm)10.9

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人人都想要精彩的生活，但多数人害怕艰险。

于是，他们采用了比较容易的方法追求精彩的人生。

他们靠别人来精彩。

从任何引发你共鸣、激发你想象的地方偷。

狂热地吸收电影、音乐、图书、绘画、诗歌、摄影、对话、梦境、树木、建筑、路标、云朵、光与影。

专注去偷那些直接对你的心灵说话的东西。只有这么做了，你的作品（以及你的赃物）才会显得真实。

真实是无价的。

独创是不存在的。

别操心你如何隐瞒你的偷窃行为——如果你喜欢，庆祝吧。

记住让-吕克·戈达尔说过的话：“别在意从哪儿拿到，要在意用在哪儿。”

梦想和讨论梦想不能带来任何东西。

只有一个人能决定你的生活状态。

就是你自己。

这个世界是你所想的全部集合。

因此，换个方式去想，你的生活就会改变。

知识让我们变得小心。

获胜的秘诀就是保持天真。

好成绩不一定能带来有趣的人生。

但你的想象力能。

书籍介绍

Book Description

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

From Publishers Weekly

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.

Book Dimension

length: (cm)17.5 　　　 　　　　　 　　　　　 width:(cm)10.9