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　　They deliver more capital to entrepreneurs than any other source. And they often receive an incredible return on their investments. They're angel investors, some of the most important--and least understood--players in business today. The United States has close to three million angels, whose investments in startups exceed $60 billion per year. Some of our most successful companies were funded by angels--companies like Ford, AOL, and Amazon.com. But until now, little has been written about these angels, due in part to their preference for anonymity. Angel Investors provides an inside look at who these angels are and how they operate. It also shows would-be angels and entrepreneurs how best to find each other.

"This is the best research on the angel capital market that I've seen. It should be read by every serious researcher in small business finance as well as students in classes in entrepreneurial finance, but it is also a must read for every entrepreneur who needs additional equity financing."—Robert E. Berney, chief economist, U.S. Small Business Administration

"Angel Investing is the definitive resource on an emerging new source of capital and talent. Van Osnabrugge and Robinson have assembled valuable information for entrepreneurs seeking capital and angels seeking startups."—Peter S. Cohan, author, Net Profit and The Technology Leaders

"Anyone interested in raising capital for a new enterprise should read Angel Investing to better understand the changing role of venture capitalists and the emergence of business angels as a growing source of risk capital and sound advice."--Ned Heizer, founder and first chairman, National Venture Capital Association

Acknowledgments

The Authors

Part One: Financing Options for Start-up Firms

　1 Funding Entrepreneurial Firms

　2 Bootstrapping Internally and the Challenges to Securing Outside Finance

　3 Types of Outside Investors Willing to Finance Growing Firms

Part Two: The Two Main Sources of Funding:Business Angels and Venture Capitalists

　4 The Value of Business Angels and Venture Capitalists

　5 Harnessing the Power of Business Angels and Venture Capitalists

　6 Understanding the Investors' Structural and Personal Differences

Part Three: Business Angel and Venture Capitalist Differences Throughout the Investment Process

　7 Investors' Motivations and Investment Criteria

　8 Screening the Deal and Conducting Due Diligence

　9 Negotiating and Forming the Legal Contract

　10 Monitoring the Investment

　11 Exiting the Investment and Realizing Returns

Part Four: Attracting Business Angel Funds to Your Start-up Firm

　12 Valuing Your Firm

　13 Negotiating the Funding Agreement

Part Five: Becoming a Successful Business Angel Investor

　14 Steps in Effectively Making Your First Investment in an Entrepreneurial Firm

Part Six: The Future of the Business Angel Market

　15 The Business Angel Market in the New Millennium

Part Seven: Putting the Wheels in Motion

　Appendix One: A Detailed List of More Than

　Seventy Matching Services in the United States

　Appendix Two: Further Helpful Resources

　Appendix Three: Writing a Winning Business Plan

　Glossary

　Bibliography

　Name Index

　Subject Index

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书籍介绍

They deliver more capital to entrepreneurs than any other source. And they often receive an incredible return on their investments. They're angel investors, some of the most important----and least understood----players in business today. The United States has close to three million angels, whose investments in startups exceed USD60 billion per year. Some of our most successful companies were funded by angels----companies like Ford, AOL, and Amazon.com. But until now, little has been written about these angels, due in part to their preference for anonymity. Angel Investors provides an inside look at who these angels are and how they operate. It also shows would--be angels and entrepreneurs how best to find each other.To learn more about this book, visit its website.