“The One Page Business Plan：The Fastest, Easiest Way to Write a Business Plan“一页纸搞定商业计划的快速、简易方法 pdf pdb 阿里云 极速 mobi caj kindle 下载

Business planning has finally been simplified to One Page! Bankers require them. Business educators advocate them. Consultants make their living writing them. And venture capitalists won't give you the time of day without one...but most entrepreneurs or small business owners can't or won't write a business plan; it's just too difficult. "The One Page Business Plan" is designed to act as a catalyst for ideas. It's a powerful tool for building and managing a business. Entrepreneurs like to think and move fast and the concept of a traditional business plan may be out of the question. This is an innovative, fresh approach to business planning which is short, concise and delivers your plan quickly and effectively. This title features a CD that contains: sample business plans; powerful sales calculators; one page budget worksheet; sales budgeting system; one page performance scorecards; and, bonus tools. Some reviews: Tim Clauss, Co-Author of "Chicken Soup for the Soul at Work": 'The "One Page Business Plan" is an easy-to-use process that helps you capture your vision and translate it into concrete results. Jim has truly streamlined a tiresome, complicated chore. With a return to simple values, simple truths, planning can be fun and creative. A little chicken soup for busy minds and tired souls!'. Paul and Sarah Edwards, The Self Employment Experts, Authors of "Working from Home, Getting Business to Come to You and Secrets of Self Employment": 'Writing a business plan is something every business guru advises but few actually do. Jim Horan's book helps the reluctant change good intentions into a plan'.

Author's Note

How to Use This Book

How to Use the CD

1　Introduction

　The One Page Business Plan

　Uses of the One Page Business Plan

　The Power and Magic of Writing

　Modelling the New Idea

　Why the One Page Business Plan　Works

　Building a Business Is a Journey

2　The Vision Statement

　Brainstorm Exercise: Creating the Company You Want

　Interview Exercise

　Focus Exercise: Crafting Your Vision Statement

　Examples of Vision Statements that Work

　Feedback Exercise

　Summarise

3　The Mission Statement

　Brainstorm Exercise: What's in it for the customer and you?

　Interview Exercise

　Focus Exercise: Crafting Your Mission Statement

　Examples of Mission Statements

　Feedback Exercise

　Summarise

4　The Objectives

　Brainstorm Exercise: What accomplishments would you like to celebrate?

　Brainstorm Exercise: Where does success come from? What will it look like?

　Focus Exercise: What targets will you aim for?

　Focus Exercise: What does this business need to accomplish?

　Focus Exercise: Crafting Meaningful Objectives

　Examples of Objectives

　Summarise

5　The Strategies

　Brainstorm Exercise: Key Elements to Building Your Business

　Decide Which Strategies are Appropriate for Your Business

　Research Exercise: Opportunities and Threats

　Focus Exercise: Who are your customers? How will you promote and sell to them

　Brainstorm Exercise: What's working in your company?

　Focus Exercise: Critical Issues Examination

　Focus Exercise: How do we get from here to there?

　Focus Exercise: Crafting Meaningful Strategies

　Examples of Strategies

　Summarise

6　The Plans

　Brainstorm Exercise: Business-Building Projects

　Focus Exercise: Integrating Objectives, Strategies, and Plans

　Focus Exercise: Crafting Meaningful Plans

　Examples of Plans

　Summarise

7　You Did It!

　Polishing Checklist

　Putting the Plan into Action

　One Page Business Plan@ Samples

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作者简介：

　　Jim Horan is an experienced　Fortune 500 executive, consultant,author and speaker. Currently he is CEO of The One Page Business Plan Company, a company he founded　in 1990 after 20 years in senior financial positions. His company, with over 400 senior consultants,has helped start and grow over 250,000 businesses　and 5,000 non-profits around the world. The company　is known for its innovative planning and performance　management software and consulting services. Notablelarge clients include Oracle, Disney, Herman Miller　and Morgan Stanley. Jim speaks to audiences across　the country, helping leaders systematically make their　businesses more profitable. This edition has been revised　and updated for UK entrepreneurs.

书籍介绍

Business planning has finally been simplified to One Page! Bankers require them. Business educators advocate them. Consultants make their living writing them. And venture capitalists won't give you the time of day without one...but most entrepreneurs or small business owners can't or won't write a business plan; it's just too difficult. "The One Page Business Plan" is designed to act as a catalyst for ideas. It's a powerful tool for building and managing a business. Entrepreneurs like to think and move fast and the concept of a traditional business plan may be out of the question. This is an innovative, fresh approach to business planning which is short, concise and delivers your plan quickly and effectively. This title features a CD that contains: sample business plans; powerful sales calculators; one page budget worksheet; sales budgeting system; one page performance scorecards; and, bonus tools. Some reviews: Tim Clauss, Co-Author of "Chicken Soup for the Soul at Work": 'The "One Page Business Plan" is an easy-to-use process that helps you capture your vision and translate it into concrete results. Jim has truly streamlined a tiresome, complicated chore. With a return to simple values, simple truths, planning can be fun and creative. A little chicken soup for busy minds and tired souls!'. Paul and Sarah Edwards, The Self Employment Experts, Authors of "Working from Home, Getting Business to Come to You and Secrets of Self Employment": 'Writing a business plan is something every business guru advises but few actually do. Jim Horan's book helps the reluctant change good intentions into a plan'.