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This book is designed especially for anyone who finds themself in any one or more of thefollowing situations: Are university students and want to get the most suitable job when they graduate; Recent graduates who have been working less than five years; Those who want to use English to enhance their opportunities and add value to their careers; Anyone who wants to improve practical career skills such as interviewing, resume- writing, andjob search strategies; Students and recent graduates who find themselves without direction in their future; Anyone who wants to compete more effectively and promote their careers faster.

Preface

Introduction

Part 1:Self-Marketing for Career Success: How to Win the Job Competition in China

　Chapter 1 : A New Way of Thinking

　　Old Thinking about Jobs and Careers

　　The Job Competition Crisis

　　New Problems Need New Thinking

　　New Thinking, New Choices

　　New Thinking about Career

　　Managing Your Career with Self-Marketing

　Chapter 2 : Self-Marketing

　　The Art of War

　　Your Career, Your Business

　　Applying Marketing Concepts to Your Career

　　The 5Ps of Marketing

　　Fortune in Your Future

　　Innovation

　　Branding

　　Competitive Advantage

　Career Portfolio. Your Personal Marketing Plan

　Chapter 3 : Preduct

　　Who Are You?

　　Self-Assessment:Discovering Your Product Value

　　What Employers Want:The Whole Person

　　The Whole Person:The Concept of Multiple Intelligences

　　　Multiple Talents and Career Choice

　　Skills Employers Want

　　　People Skills

　　　Thinking Skills

　　　Task Skills

　　　Technical Skills Employers Want

　 Experience Employers Want

　　　School Experience

　　　Part-time Jobs

　　　Volunteer Experience

　　　Internships & Social Practices

　　　Personal Achievement and Personal Hardships

　Education Employers Want

　 Character Employers Want

　　　Positive Attitude

　　　Self-confidence

　　　Honest & Ethical

　　　Responsible

　　　Loyal

　　　Ability to Work under Pressure

　　　Willing to Learn

　　　Flexible

　 Interests Employers Want

　Values Employers Want

　Chapter 4 : Positionging

　　Positioning

　　　Positioning Yourself in the Job Market

　　Creating a Personal Brand.Dare to Be Different!

　　　How to Create a Personal Brand?

　　　Self-Introduction. Communicating Your Brand

　　Finding Your Career Direction

　　Personal Mission Statement.Finding Your Passion & Purpose

　　　How to Write a Personal Mission Statement

　　Identifying Your Target Market

　　　Positioning According to Your Major

　　Informational Interviewing

　　Researching Information about Careers

　　Developing Your Personal Strategic Plan

　　SWOT Analysis

　　SWOT Matrix

　　　Writing Your Personal Strategic Plan

　Chapter 5 : Price

　Chapter 6 : Promotion

　Chapter 7 : Placement

　Chapter 8:Career Management For Life

　Conelusion..Self-Marketing for Life-long Career Success

Part 2. Career Portfolio Workbook

　Part 1 :Talents and Skills

　Part 2 : Experience Assessment

　Part 3 : Education Assessment

　Part 4 : Character Assessment

　Part 5 : Interests Assessment

　Part 6 : Values

Appendix I : Career Portfolio

Appendix II :Internet Career & Job Resources

References

Dr.Ken Johnson is an American who has grown up in Miami， Brazil and Argentina. He received his Bachelor degree from Emory University （Atlanta）， and his masters and doctorate degrees from Tulane University （New Orleans）. He has traveled to 22 countries and has taught economics， politics， international relations， business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio. He currently lives in Xiamen， China， where he teaches business and career management for the Keuka College China Program at its four partner schools： Jimei University， Tianjin University of Science and Technology， Yunnan University of Economics and Finance， and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning workshops and seminars.

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作者简介

Dr.Ken Johnson is an American who has grown up in Miami, Brazil and Argentina. He received his Bachelor degree from Emory University (Atlanta), and his masters and doctorate degrees from Tulane University (New Orleans). He has traveled to 22 countries and has taught economics, politics, international relations, business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio. He currently lives in Xiamen, China, where he teaches business and career management for the Keuka College China Program at its four partner schools: Jimei University, Tianjin University of Science and Technology, Yunnan University of Economics and Finance, and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning work'shops and seminars.

书籍介绍

《成功职业生涯的自我营销(英文版)》内容为：This book is designed especially for anyone who finds themself in any one or more of the following situations:Are university students and want to get the most suitable job when they graduate;Recent graduates who have been working less than five years;Those who want to use English to enhance their opportunities and add value to their careers;Anyone who wants to improve practical career skills such as interviewing, resume- writing, and job search strategies;Students and recent graduates who find themselves without direction in their future;Anyone who wants to compete more effectively and promote their careers faster.