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　　"It’s not the magic that makes it work; it’s the way we work

that makes it magic."

The secret for creating “magic” in our careers, our

organizations, and our lives is simple: outstanding leadership—the

kind that inspires employees, delights customers, and achieves

extraordinary business results.

No one knows more about this kind of leadership than Lee

Cockerell, the man who ran Walt Disney World® Resort

operations for over a decade. And in Creating Magic, he shares the

leadership principles that not only guided his own journey from a

poor farm boy in Oklahoma to the head of operations for a

multibillion dollar enterprise, but that also soon came to form the

cultural bedrock of the world’s number one vacation destination.

But as Lee demonstrates, great leadership isn’t about mastering

impossibly complex management theories. We can all become

outstanding leaders by following the ten practical, common sense

strategies outlined in this remarkable book. As straightforward as

they are profound, these leadership -lessons include:

-Everyone is important.

-Make your people your brand.

-Burn the free fuel: appreciation, recognition, and

encouragement.

-Give people a purpose, not just a job.

Combining surprising business wisdom with insightful and

entertaining stories from Lee’s four decades on the front lines of

some of the world’s best-run companies, Creating Magic shows all of

us – from small business owners to managers at every level – how to

become better leaders by infusing quality, character, courage,

enthusiasm, and integrity into our workplace and into our

lives.

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　　LEE COCKERELL was the executive vice president of operations

for Walt Disney World for more than ten years. As one of the public

faces of the world-renowned Disney Institute, he continues to teach

courses in leadership and professional development. A popular

keynote speaker, he frequently addresses Fortune 500 corporations,

government agencies, educational institutions, and nonprofits

across the country. He lives in Orlando, Florida.

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书籍介绍

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”

The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World ® Resort operations for over a decade. And in Creating Magic , he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:

Everyone is important.

Make your people your brand.

Burn the free fuel: appreciation, recognition, and encouragement.

Give people a purpose, not just a job.

Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.