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　　A definitive guide to the growing field of behavioral

finance

This reliable resource provides a comprehensive view of

behavioral finance and its psychological foundations, as well as

its applications to finance. Comprising contributed chapters

written by distinguished authors from some of the most influential

firms and universities in the world, Behavioral Finance provides a

synthesis of the most essential elements of this discipline,

including psychological concepts and behavioral biases, the

behavioral aspects of asset pricing, asset allocation, and market

prices, as well as investor behavior, corporate managerial

behavior, and social influences.

Uses a structured approach to put behavioral finance in

perspective

Relies on recent research findings to provide guidance through

the maze of theories and concepts

Discusses the impact of sub-optimal financial decisions on the

efficiency of capital markets, personal wealth, and the performance

of corporations

Behavioral finance has quickly become part of mainstream finance.

If you need to gain a better understanding of this topic, look no

further than this book.

PART I. FOUNDATION AND KEY CONCEPTS.

　Chapter r 1. Behavioral Finance: An Overview (Kent H. Baker, John

R. Nofsinger).

　Chapter r 2. Traditional versus Behavioral Finance (Robert J.

Bloomfield).

　Chapter r 3. Behavioral Finance: Application and Pedagogy in

Business Education and Training (Rassoul Yazdipour, James A.

Howard).

　Chapter r 4. Heuristics (Rules of Thumb) (Hugh Schwartz ).

　Chapter r 5. Neuroeconomics and Neurofinance (Richard L.

Peterson).

　Chapter r 6. Emotional Finance (Richard J. Taffler, David A.

Tuckett).

　Chapter r 7. Experimental Finance (Robert J. Bloomfield, Alyssa

Anderson).

　Chapter r 8. The Psychology of Risk and Uncertainty (Victor

Ricciardi).

　Chapter r 9. Psychological Influences on Financial Regulation and

Policy (David Hirshleifer, Siew Hong Teoh).

PART II. PSYCHOLOGICAL CONCEPTS AND BEHAVIORAL BIASES.

　Chapter r 10. Disposition Effect (Markku Kaustia).

　Chapter r 11. Prospect Theory and Behavioral Biases (Morris

Altman).

　Chapter r 12. Cumulative Prospect Theory (Haim Levy).

　Chapter r 13.  Overconfidence (Markus Glaser, Martin

Weber).

　Chapter r 14. The Representativeness Bias (Richard J.

Taffler).

　Chapter r 15. Familiarity Bias (Hisham S. Foad).

　Chapter r 16. Limited Attention (Siew Hong Teoh and Sonya S.

Lim).

　Chapter r 17. Other Behavioral Biases (Michael Dowling, Brian M.

Lucey).

PART III. BEHAVIORAL ASPECTS OF ASSET PRICING.

　Chapter r 18. Market Inefficiency (Raghavendra Rau).

　Chapter r 19. Preference and Belief Based Models (Adam

Szyszka).

PART IV. BEHAVIORAL CORPORATE FINANCE.

　Chapter r 20. Enterprise Decision Making as Explained in

Interview-Based Studies (Hugh Schwartz).

　Chapter r 21. Financing Decisions (Dirk Hackbarth).

　Chapter r 22. Capital Budgeting and Other Investing Decisions

(Simon Gervais).

　Chapter r 23. Dividend Policy Decisions (Itzhak (Zahi)

Ben-David).

　Chapter r 24. Loyalty, Agency Conflicts and Corporate Governance

(Randall K. Morck).

　Chapter r 25. Initial Public Offerings (Fran?ois Derrien).

　Chapter r 26. Mergers and Acquisitions (Ming Dong).

PART V. INVESTOR BEHAVIOR.

　Chapter r 27. Trust Behavior: The Essential Foundation of

Financial Markets (Lynn A. Stout).

　Chapter r 28. Individual Investor Trading (Ning Zhu).

　Chapter r 29. Individual Investor Portfolios (Valery

Polkovnichenko).

　Chapter r 30. Cognitive Abilities and Financing Decisions (George

M Korniotis, Alok Kumar).

　Chapter r 31. Pension Participant Behavior (Julie R. Agnew).

　Chapter r 32. Institutional Investors (Tarun Ramadorai).

　Chapter r 33. Derivative Markets (Peter Locke).

PART VI. SOCIAL INFLUENCES.

　Chapter r 34. The Role of Culture and Finance (Rohan

Williamson).

　Chapter r 35. Social Interactions and Investing (Mark

Seasholes).

　Chapter r 36. Mood (Tyler Shumway).

Part VII. Answers to 　Chapter r Discussion Questions.

Index.

　　H. Kent Baker, PhD, CFA, CMA, is University Professor of

Finance and Kogod Research Professor at the Kogod School of

Business, American University. He has published extensively in

leading academic and professional finance journals including the

Journal of Finance, Journal of Financial and Quantitative Analysis,

Financial Management, Financial Analysts Journal, Journal of

Portfolio Management, and Harvard Business Review. Professor Baker

is recognized as one of the most prolific authors in finance during

the past fifty years. He has consulting and training experience

with more than 100 organizations and has been listed in fifteen

biographies.

　　John R. Nofsinger is an Associate Professor of Finance and Nihoul

Faculty Fellow at Washington State University. He is one of the

world's leading experts in behavioral finance and is a frequent

speaker on this topic at investment management conferences,

universities, and academic conferences. Nofsinger has often been

quoted or appeared in the financial media, including the Wall

Street Journal, Financial Times, Fortune, BusinessWeek, Bloomberg,

and CNBC. He writes a blog called "Mind on My Money" at

psychologytoday.com.

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