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内容简介:
It doesn't matter how old you are or where you're from; you
can start a profitable business. The Young Entrepreneur's Guide to
Starting and Running a Business will show you how. This completely
updated edition is filled with real, inspirational stories of young
people finding success in the business world -- from superstars
like Microsoft's Bill Gates and Motown Records founder Berry Gordy
to young people who are just starting out. More important, though,
it provides a practical, step-by-step pathway, including everything
you need to know to start your own business, from creating
financial statements to developing marketing techniques.
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作者介绍:
Steve Mariotti is the founder and president of the National
Foundation for Teaching Entrepreneurship (NFTE), a non-profit
organization that has taught over twenty-five thousand young people
across the country how to start their own small businesses.
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编辑推荐
Steve Mariotti, a former New York City high-school teacher,
founded the nonprofit National Foundation for Teaching
Entrepreneurship after he discovered that students who launched
commercial ventures tended to eventually blossom in numerous areas.
In this updated edition of The Young Entrepreneur's Guide to
Starting and Running a Business, he lays out the critically
relevant basics on everything from recognizing opportunities and
researching markets to handling finances and protecting ideas--all
organized and written specifically for the younger reader. Brief
case studies and inspiring tales of notables who started young,
including Russell Simmons of Def Jam, Tom Monaghan of Domino's
Pizza, and Steve Perlman of WebTV, offer encouragement. New
chapters on technology (explaining, for instance, ways that
computers and the Net provide competitive advantages) and
philanthropy ("ethical business behavior is not only morally right,
it's good for business") bring Mariotti's advice into the 21st
century. No single volume can provide all the details necessary to
get an idea up and running, but this one contains enough
information and stimulation to move practically anyone off the
couch and into the beginning stages of entrepreneurship. --Howard
Rothman
媒体评论
"No one in America is more experienced working with aspiring
entrepreneurs than Steve Mariotti. The Young Entrepreneur's Guide
is loaded with practical advice and know-how that will benefit
young people in pursuit of the entrepreneurial dream." -- Jeffrey
A. Timmons, Franklin W. Olin Distinguished Professor of
Entrepreneurship, Babson College
"Steve Mariotti has heart-and it shows by the way he understands
and communicates business principles to young people in this
exciting, new startup guide." -- Bonnie Drew, author, Fast Cash for
Kids
"The Young Entrepreneur's Guide provides a first-class education
for anyone interested in starting a business. It brings to life the
excitement of going out on your own in a vivid and practical way."
-- William Bygrave, director of the Center for Entrepreneurial
Studies at Babson College
"The Young Entrepreneur's Guide provides the two things that
young people need the most to succeed: inspiration and the tools to
achieve their dreams." -- Albert Abney, National Minority
Manufacturer of the Year
"The best book for young entrepreneurs-the whole process of
starting and running a business-from deciding on what kind of
business you want to run to creating a successful business plan."
-- George C. Hescock, executive vice president, Direct Selling
Association
"Without question, Steve Mariotti and NFTE are pioneers and major
leaders in the field of youth entrepreneurship education. Reading
Steve's insightful and practical book will show you why!" -- Verne
C. Harnish, founder of the Young Entrepreneur's Organization
书籍介绍
It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how. This completely updated edition is filled with real, inspirational stories of young people finding success in the business world -- from superstars like Microsoft's Bill Gates and Motown Records founder Berry Gordy to young people who are just starting out. More important, though, it provides a practical, step-by-step pathway, including everything you need to know to start your own business, from creating financial statements to developing marketing techniques.
You'll also discover the tremendous entrepreneurial opportunities that are now readily available through the Internet. This book will show you how to:
Prepare a winning business plan
Register your business legally and easily
Understand finance and keep smart records
Conduct market research that really works
Use the Internet to reach customers around the world
Build a socially conscious company that gives back to the community
Plus, you'll find dozens of ideas for businesses you can start today! Owning your own business can positively change your life forever. With The Young Entrepreneur's Guide to Starting and Running a Business, nothing can stop you from getting started now.
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