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Created in 1959, Amway has had an integralpart in shaping and improving the lives and lifestyles of millions of people around the world. Not just a business, but an opportunity for personal success and achievement, it has spread the old-fashioned American dream across the globe--from South America to the Pacific Rim.

This definitive history of Amway delves deep into the heart and soul of the organization.It is an inspirational,motivational chronicle of the company as a whole—its ideology,goals,beliefs,ethics,and sense of values.With provo cative insights, into the first four decades of Amway,this valuable book shows where the company satnds at the dawn of the nes millennium——and how it will continue to move forward in the twenty-first century.

In addition to the actual history of Amway,you'll read the uplifting stories of people around the world whose lives have been totally transformed by its philosophy-astonishing accounts of personal success that will motuvate you to improve your own life by following the principles,statlards and marketing precepts created by the founders of Amway.

Preface:Author's Viewpoint Introduciton:Multilevel Markting

1 A Global Portraint

2 The "Bootstraps"Philosophy

3 Movivation:Hearbeat of the Business

4 The Cutting Edge

5 State-of-the-art Technical Support

6 Commitment to Excellence

7 People Power:Domestic Growth in Noth America

8 Foreign Expansion

9 New Generations and Old Legacies

10 Amway Distributor Profile

11 The Millennium

Appendix:Amway Awards and Rewards Glossary

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书籍介绍

Not just a business, but an opportunity for personal success and achievement, Amway has spread the old-fashioned American dream across the globe-from South America to the Pacific Rim. This definitive history of Amway delves deep into the heart and soul of the organization. It is an inspirational, motivational chronicle of the company as a whole-its ideology, goals, beliefs, ethics, and sense of values-filled with uplifting stories of people around the world whose lives have been totally transformed by the Amway philosophy.