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内容简介:
Exploring the paradigm shift in business brought about by innovations in communication technology, this collaboration from three consultant-authors provides a succinct metaphor for the shift in the information economy-from "push" to "pull"-but little else. Though they provide an effective survey of the effect of more interactive, ubiquitous and on-demand communication, it already feels dated; the essential messages that Hagel, Brown, and Davison derive-networking is key, you should pursue your passions, many traditional ways of doing business are over-are old news in the business self-help section. The examples they provide focus primarily on individually-driven collaborative efforts (wikis, online gaming) and make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn't just a phase will need more information than this book provides.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
书籍目录:
Introduction
Chapter 1
The Diminishing Power of Push
Chapter 2
Access in an Onpredictable World
Chapter 3
Attracting What We Need
Chapter 4
Achieving Our Potential,-The Highest Level. of Pull
Chapter 5
The Individuals Path to Pull
Chapter 6
Pulling from the Top of Institutions
Chapter 7
Using PuU to Change the World
Epilogue: The Journey from Passion to Potential.
A cknozoledgments
Notes
Further Reading
lndex
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书籍介绍
In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. But many of us remain stuck in old practices, practices that could undermine us as we search for success and meaning.
In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we are to take these changes seriously.
In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull tells us how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent.
The authors explore how to use the power of pull to:
* Access new sources of information
* Attract likeminded individuals from around the world
* Shape serendipity to increase the likelihood of positive chance encounters
* Form creation spaces to drive you and your colleagues to new heights
* Transform your organization to adapt to the flow of knowledge
The Power of Pull is essential listening for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.
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