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In a world of stiffening competition, business strategy is more

crucial than ever. Yet most organizations struggle in this

area--not with formulating strategy but with executing it, or

putting their strategy into action. Owing to execution failures,

companies realize just a fraction of the financial performance

promised in their strategic plans.

It doesn't have to be that way, maintain Robert Kaplan and David

Norton in The Execution Premium. Building on their breakthrough

works on strategy-focused organizations, the authors describe a

multistage system that enables you to gain measurable benefits from

your carefully formulated business strategy. This book shows you

how to:

Develop an effective strategy--with tools such as SWOT analysis,

vision formulation, and strategic change agendas

Plan execution of the strategy--through portfolios of strategic

initiatives linked to strategy maps and Balanced Scorecards

Put your strategy into action--by integrating operational tools

such as process dashboards, rolling forecasts, and activity-based

costing

Test and update your strategy--using carefully designed management

meetings to review operational and strategic data

Drawing on extensive research and detailed case studies from a

broad array of industries, The Execution Premium presents a

systematic and proven framework for achieving the financial results

promised by your strategy.

Preface

A cknowledgmen ts

 1. Introduction

 12. Develop the Strategy

 3. Plan the Strategy

 4. Strategic Initiatives: Launching the Strategy into

Motion

 5.Aligning Organizational Units and Employees

 6. Plan Operations: Align Process Improvement Programs

 7. Plan Operations: Sales Forecasts, Resource Capacity, and

Dynamic Budgets

 8. Operational and Strategy Review Meetings

 9. Meetings to Test and Adapt the Strategy

10. The Office of Strategy Management

Index

About the Authors

　　Robert S. Kaplan is the Baker Foundation Professor at the

Harvard Business School. He has been a codeveloper of both

activity-based costing and the Balanced Scorecard. David P. Norton

is a founder and director of the Palladium Group, a consultancy

focusing on strategy execution, and is codeveloper of the Balanced

Scorecard.

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书籍介绍

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.

It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to:

Develop an effective strategy--with tools such as SWOT analysis, vision formulation, and strategic change agendas Plan execution of the strategy--through portfolios of strategic initiatives linked to strategy maps and Balanced Scorecards Put your strategy into action--by integrating operational tools such as process dashboards, rolling forecasts, and activity-based costing Test and update your strategy--using carefully designed management meetings to review operational and strategic data

Drawing on extensive research and detailed case studies from a broad array of industries, The Execution Premium presents a systematic and proven framework for achieving the financial results promised by your strategy.

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