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What do Martha Stewart, genetically cloned sheep and the scandalous Piss Christ artist Andres Serrano have in common? They're all manifestations of "high tech/high touch," an unwieldy concept pulled from Naisbitt's bestselling 1982 Megatrends and here dusted off as a cautionary paradigm for the technologically addled 1990s. Written collaboratively with Naisbitt's daughter, Nana, with additional help from artist Douglas Philips, the book draws on Naisbitt's indefatigable research techniques to spot trends in newspapers, television shows, magazines and the Internet. Naisbitt is concerned with the conundrums that technology has presented to American culture. Children soak up violence from video games like Redneck Rampage, while the specter of eugenics looms over the burgeoning biotech industry. A final section lightens the cautionary tone of much of this book, delivering an eloquent survey of artists who are probing the ethical questions raised by evolving medical practices. Naisbitt sees Americans trapped in what he calls a "Technology Intoxication Zone," and he urges people to unplug their laptops long enough to rediscover the simplicity of starry nights and snowfallsAand remember what it means to be human. Naisbitt at least raises questions about the effects of technology on culture and the spirit that the authors of The Long Boom (reviewed above) seem to think are a waste of valuable bandwidth. $125,000 ad/promo; 7-city author tour.

Preface to the International Edition

Introduction: Our Technologically Intoxicated Zone

　America's story

　Symptoms of high tech intoxication

What Is High Tech · High Touch ?

　What is technology?

　What is high tech?

　What is high touch?

　What is high tech · high touch?

　From high tech to high touch

PART ONE — TODAY: UNDERSTANDING CONSUMER TECHNOLOGY

　THROUGH TIME AND PLAY

Technology Is the Currency of Our Lives

　High-touch time

　High-tech time

　The siren's call

　Advanced simplicity

　High-tech simplicity

　Technology as community

　Expanding time

　A high-touch message through high-tech media

Labor or leisure

Recipe for escape

Escape through adventure travel

The Military-Nintendo Complex

　Huge market

　From ping-pong to murder

　From audio and visuals to tactile

　Packaged emotions

　Simulation for soldiers

　Serious war games

　Marine doom

　The military-Nintendo complex

　Military games for kids

　The catharsis conundrum

　A culture of violence

　Television and tobacco

　The magical kiddy world

　Electronic parenting

　Conditions of a culture of violence

　Education, litigation, legislation

PART TWO - TOMORROW: UNDERSTANDING GENETIC TECHNOLOGY

　THROUGH RELIGION AND ART

Galileo→Darwin→DNA

　Geneticists: the new explorers

　Germline gene therapy

　The science

……

Death,Sex,and the Body:The New Specimen Art Movement

Epilogue

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