炒作：如何制造话题并以之取胜BUZZ: HOW TO CREATE IT AND WIN WITH IT pdf pdb 阿里云 极速 mobi caj kindle 下载

In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of America’s most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure?

In Buzz, Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your-face style, he reveals how anyone can use his techniques to make a memorable entrance, attract attention (the right kind), and get others to take notice and listen. Buzz demonstrates how to:

* define your image

* create buzz with honesty

* engage the media

* withstand public scrutiny

* turn mistakes into opportunities

* create loyal, rabid followers.

Whether running for public office or climbing the corporate ladder, Buzz will show rising stars in every field how to stand out and shine brighter with honesty, integrity, and style.

ACKNOWLEDGMENTS

INTRODUCTION

Part one :HOW BUZZ BEGINS

Chapter 1:Honesty comes first

Chapter 2:Finding your niche

Chapter 3:The power of my pen

Part two:CREATING A STIR

Chapter 4:Crafting your vision

Chapter 5:How to engage the media

Chapter 6:Attracting loyal followers

Part three:TRUSTING YOUR PLAN

Chapter 7:Why your gut rules every times

Chapter 8:Picking your fights, enforcing your rights

Chapter 9:Turning mistakes into opportunities

Part Four:RECOGNIZING VICTORY

Chapter 10:Staying organized

Chapter 11:How to withstand public scrutiny

Chapter 12:Table of Contents provided by Blackwell. All Rights Reserved

INDEX

ABOUT THE AUTHORS

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作者介绍：Edward I. Koch

Edward I. Koch (New York, NY) was the 105th mayor of New York City and served for three terms (from 1978 to 1989.) Prior to being mayor, Mr. Koch served for nine years as a congressman and two years as a member of the New York City Council. He is currently a partner in the law firm of Bryan Cave LLP, the host of a Saturday morning radio program on Bloomberg AM 1130, and a columnist for The New York Press and NewsMax. He is also a weekly guest on NY1 television.

书籍介绍

In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of America’s most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure? In Buzz , Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your-face style, he reveals how anyone can use his techniques to make a memorable entrance, attract attention (the right kind), and get others to take notice and listen. Buzz demonstrates how to: Define your image Create buzz with honesty Engage the media Withstand public scrutiny Turn mistakes into opportunities Create loyal, rabid followers. Whether running for public office or climbing the corporate ladder, Buzz will show rising stars in every field how to stand out and shine brighter with honesty, integrity, and style.