英文原版 Face Paint The Story Of Makeup 彩妆传奇 一部时尚的文化史与深刻的彩妆书 精装 英文版 进口英语原版书籍 pdf pdb 阿里云 极速 mobi caj kindle 下载

Makeup, as we know it, has only been commercially available in the last 100 years, but applying decoration to the face and body may be one of the oldest global social practices. In Face Paint, Lisa Eldridge reveals the entire history of the art form, from Egyptian and Classical times up through the Victorian age and golden era of Hollywood, and also surveys the cutting-edge makeup science of today and tomorrow. Face Paint explores the practical and idiosyncratic reasons behind makeup’s use, the actual materials employed over generations, and the glamorous icons that people emulate and how they achieved their effects. An engaging history of style, it is also a social history of women and the ways in which we can understand their lives through the prism and impact of makeup.

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Lisa Eldridge is a London-based professional makeup artist who has developed a huge online following with her award-winning website, Lisaeldridge.com. She has worked with many of the world’s top fashion photographers and on the faces of the biggest stars and models. Eldridge is currently makeup creative director for Lancôme and has also held Global Creative Director, Developmental, and Ambassador roles at Shiseido, Chanel, Boots, and Lancome.

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雅顿认为女性对化妆品色调的选择取决于她们的个性与风格而非发色， 这是对蜜丝佛陀“色彩协调”理念的挑战

她（赫莲娜）坚决反对，回应道：“你疯了吗？女人是不会买那么便宜的东西的！当女性购买能让自己变美的产品时，一定要让他们感到自己购买的产品功效非凡……”

在一年前的纽约（1911年），伊丽莎白注意到，参加争取投票权游行的女性都涂着象征解放的红色口红；她还发现很多巴黎女性都会使用化妆品——包括眼部化妆品。她意识到反对使用化妆品的局面即将被改变，据说她在返回美国后，就开始在员工脸上使用旗下的彩妆，虽然等顾客开始对彩妆感兴趣还需要一段时间。

伊丽莎白在改变对色彩的刻板定义方面扮演了重要角色。蜜丝佛陀“头发的颜色决定化妆品色彩”的理论颇为著名，但在伊丽莎白看来，女性的阶级和风格才是决定因素。

P130:美妆界的女中豪杰：赫莲娜。鲁宾斯坦

赫莲娜同样也第一个意识到，在做女性和美容生意的时候， 有效的宣传、华美的包装、名人代言和通过抬高定价来提高顾客感知价值的手段能够给她带来大笔利润。

书籍介绍

Makeup, as we know it, has only been commercially available in the last 100 years, but applying decoration to the face and body may be one of the oldest global social practices. In Face Paint, Lisa Eldridge reveals the entire history of the art form, from Egyptian and Classical times up through the Victorian age and golden era of Hollywood, and also surveys the cutting-edge makeup science of today and tomorrow. Face Paint explores the practical and idiosyncratic reasons behind makeup’s use, the actual materials employed over generations, and the glamorous icons that people emulate and how they achieved their effects. An engaging history of style, it is also a social history of women and the ways in which we can understand their lives through the prism and impact of makeup.