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　　In this instant New York Times Bestseller, Geoff Smart and

Randy Street provide a simple, practical, and effective solution to

what The Economist calls “the single biggest problem in business

today”: unsuccessful hiring. The average hiring mistake costs a

company $1.5 million or more a year and countless wasted hours.

This statistic becomes even more startling when you consider that

the typical hiring success rate of managers is only 50

percent.

The silver lining is that “who” problems are easily preventable.

Based on more than 1,300 hours of interviews with more than 20

billionaires and 300 CEOs, Who presents Smart and Street’s A Method

for Hiring. Refined through the largest research study of its kind

ever undertaken, the A Method stresses fundamental elements that

anyone can implement–and it has a 90 percent success rate.

Whether you’re a member of a board of directors looking for a new

CEO, the owner of a small business searching for the right people

to make your company grow, or a parent in need of a new babysitter,

it’s all about Who. Inside you’ll learn how to

? avoid common “voodoo hiring” methods

? define the outcomes you seek

? generate a flow of A Players to your team–by implementing the

#1 tactic used by successful businesspeople

? ask the right interview questions to dramatically improve your

ability to quickly distinguish an A Player from a B or C

candidate

? attract the person you want to hire, by emphasizing the points

the candidate cares about most

In business, you are who you hire. In Who, Geoff Smart and Randy

Street offer simple, easy-to-follow steps that will put the right

people in place for optimal success.

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　　Geoff Smart is the chairman and CEO of ghSMART, the management

assessment firm for CEOs and investors.

　　Randy Street is the president of ghSMART Executive Learning and a

top-rated international public speaker.

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