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The editorial team at Pearson has worked closely witheducators around the globe to inform students of the everchanging world in a broad variety of disciplines. PearsonEducation offers this product to the international market,which may or may not include alterations from the United States version.

Preface xvii

CHAPTER I: INTRODUCING THE CONCEPTS

Case #1: Making Magic Happen

Explain Why Strategic Management Is Important

Explain What Strategic Monagement Is

The Basics of Strategy and Strategic Management

The Strategic Management Process

Looking at Strategic Management's Past

Explain Who's Involved with Strategic Management

The Board of Directors

The Role of Top Management

Other Managers and Organizational Employees

Discuss the Three Important Factors Impacting Strategic Management Today

The Global Economy and Globalization

Corporate Governance

Strategic Management in on E-Business World

Concluding Thought

1he Bottom Line

YOU as Strategic Decision Maker: Building Your Skills

Strategic Management in Action Cases

Case #2: MTV's New Reality

Case #3: Making OVer AVon

Case #4: Fighting Grime

Case #5: In the Zone

Endnotes

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This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you.should be aware, that it has been wrongfully imported without the approval of the Publisher or the Author.Pearson International Edition.

书籍介绍

For undergraduate and graduate courses in Strategic Management. Current theories and practice in an interesting, engaging, and easy-to-read format. Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action. The fifth edition of Strategic Management in Action continues its commitment to currency and includes new and updated cases and examples featuring well-known companies.

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