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　　Since its initial publication in 1970, Design Methods has been

considered the seminal work on design methodology. Written by one

of the founders of the design methods movement, it has been highly

praised in international journals and has been translated into

Japanese, Romanian, Polish, Russian, and Spanish. As Jones states

in the preface: "Alongside the old idea of design as the drawing of

objects that are then to be built or manufactured there are many

new ideas of what it is, all very different:

* designing as the process of devising not individual products

but whole systems or environments such as airports, transportation,

hypermarkets, educational curricula, broadcasting schedules,

welfare schemes, banking systems, computer networks;

* design as participation, the involvement of the public in

the decision-making process;

* design as creativity, which is supposed to be potentially

present in everyone;

* design as an educational discipline that unites arts and

science and perhaps can go further than either;

* and now the idea of designing Without a Product, as a

process or way of living in itself."

Design Methods first evaluates traditional methods such as

design-by-drawing and shows how they do not adequately address the

complexity of demands upon today's designer. The book then provides

35 new methods that have been developed to assist designers and

planners to become more sensitive to user needs. These methods move

beyond a focus on the product to the thought that precedes it.

Throughout, the book's emphasis on integrating creative and

rational skills directs readers away from narrow specialization to

a broader view of design. The new methods are described and

classified in a way that makes it easier for designers and planners

to find a method that suits a particular design situation. They

include logical procedures such as systematic search and systems

engineering, data gathering procedures such as literature searching

and the writing of questionnaires, innovative procedures such as

brainstorming and synectic and system transformation, and

evaluative procedures such as specification writing and the

selection of criteria. Offering a wider view--accompanied by

appropriate skills--than can be obtained from the teaching of any

specialized design profession, Design Methods is important reading

for designers and teachers in numerous fields. It will be welcomed

by engineers, architects, planners, and landscape architects, as

well as by interior, graphic, product, and industrial designers.

This extraordinary book will provide key insights to software

designers and numerous others outside traditional design

professions who are nevertheless creatively involved in design

processes. It is also relevant to the teaching of cultural studies,

technology, and any kind of creative project.

THE DEVELOPING DESIGN PROCESS.

What is Designing?

Traditional Methods.

The Need for New Methods.

The New Methods Reviewed.

The Design Process Disintegrated.

Choosing Strategies and Methods.

DESIGN METHODS IN ACTION.

Prefabricated Strategies (Convergence).

Strategy Control.

Methods of Exploring Design Situations (Divergence).

Methods of Searching for Ideas (Divergence and

Transformation).

Methods of Exploring Problem Structure (Transformation).

Methods of Evaluation (Convergence).

References and Index of Authors.

Subject Index to Part 1.

　　About the Author John Chris Jones is best known as a founder

of the design methods movement. The first professor of design at

the Open University in London, he is also known for his work in

ergonomics and futurology. In recent years, he has worked as a

freelance lecturer and writer, independently adapting methods from

the "time arts," including performance and video, to the design

process. During his career, Jones has published over 200 articles.

In addition, he has experimented with publishing through small

presses and in new formats, such as microfilm, photocopies, and

computer disks. Samples of his recent writing, what he calls

virtual fiction, appear in the "imaginary preludes" to this

edition.

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