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　　Our free-market capitalist system is the world's greatest

driver of prosperity, but it has a dark side. Under intense

pressure to make the numbers, executives and employees face

temptation to cut corners, fudge accounts, or worse. And in today's

unforgiving environment, such lapses can be catastrophic. Fines and

settlements have amounted to billions of dollars. Careers and

companies have imploded.

In High Performance with High Integrity, Ben Heineman argues that

there is only one way for companies to avoid such failures: CEOs

must create a culture of integrity through exemplary leadership,

transparency, incentives, and processes, not just rules and

penalties. Heineman, GE's chief legal officer and a member of both

Jack Welch's and Jeff Immelt's senior management teams for nearly

twenty years, reveals crucial "performance with integrity"

principles and practices that you can begin applying immediately,

and shows how you can drive performance by integrating integrity

systems and processes deep into company operations. Such principles

and practices also create affirmative benefits: inside the

corporation, in the marketplace and in society.

Concise and insightful, this book provides a much-needed

corporate blueprint for doing well while doing good in the

high-pressure global economy.

From our new Memo to the CEO series--solutions-focused advice from

today's leading practitioners.

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　　Ben W. Heineman Jr., is Distinguished Senior Fellow at Harvard

Law School's Program on the Legal Profession and a Senior Fellow at

the Belfer Center for Science and International Affairs at

Harvard's Kennedy School of Government. He was GE's Senior Vice

President-General Counsel from 1987 to 2003 and Senior Vice

President for Law and Public Affairs from 2004 until his retirement

at the end of 2005.

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Our free-market capitalist system is the world's greatest driver of prosperity, but it has a dark side. Under intense pressure to make the numbers, executives and employees face temptation to cut corners, fudge accounts, or worse. And in today's unforgiving environment, such lapses can be catastrophic. Fines and settlements have amounted to billions of dollars. Careers and companies have imploded.

In High Performance with High Integrity, Ben Heineman argues that there is only one way for companies to avoid such failures: CEOs must create a culture of integrity through exemplary leadership, transparency, incentives, and processes, not just rules and penalties. Heineman, GE's chief legal officer and a member of both Jack Welch's and Jeff Immelt's senior management teams for nearly twenty years, reveals crucial "performance with integrity" principles and practices that you can begin applying immediately, and shows how you can drive performance by integrating integrity systems and processes deep into company operations. Such principles and practices also create affirmative benefits: inside the corporation, in the marketplace and in society.

Concise and insightful, this book provides a much-needed corporate blueprint for doing well while doing good in the high-pressure global economy.

From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.