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At age twenty-seven, Danny Meyer launched his groundbreaking

Union Square Cafe—the first of his innovative and revered New York

City institutions. Twenty-three years later, he is CEO of one of

the world's most dynamic restaurant organizations. Now Danny shares

the groundbreaking business philosophy that serves as the

foundation for every success he has achieved: "the virtuous cycle

of enlightened hospitality." By putting the power of hospitality to

work in a new and counterintuitive way—applying it first and

foremost to his employees, and then to guests, community,

suppliers, and investors—Danny has consistently beaten the odds

while setting the competitive bar in one of the toughest trades

around.

A landmark, bestselling business book and a fascinating

behind-the-scenes history of the creation of Danny's most famous

eating establishments, Setting the Table is a treasure trove

of valuable, innovative insights applicable to any business or

organization.

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Is the customer always right? According to Danny Meyer, one of

America's leading restauranteurs, the answer is no--but "they must

always feel heard." Named one of the most influential New Yorkers

of 2006 by New York magazine, Meyer, the founder and co-owner of 11

of Manhattan's most influential restaurants, including Union Square

Cafe, Gramercy Tavern, Tabla, The Modern, Blue Smoke, and Shake

Shack, has penned Setting the Table: The Transforming Power of

Hospitality, a business book that reads like food lit and equal

part personal memoir. Amazon.com senior editor Brad Thomas Parsons

took some time from his daily long-distance day-dreaming of Shake

Shack and caught up with the ever-gracious Danny Meyer over e-mail

to ask about his new book, the Food Network, his favorite

cookbooks, insider tips on dining out, and much more.

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Book De*ion

In October 1985, at age

27, Danny Meyer, with a good idea and scant experience, opened what

would become one of New York City's most revered restaurants--Union

Square Cafe. Little more than twenty years later, Danny is the CEO

of one of the world's most dynamic restaurant organizations, which

includes 11 unique dining establishments, each at the top of its

game. How has he done it? How has he consistently beaten the odds

and set the competitive bar in one of the toughest trades

around?

In this landmark book, Danny shares the lessons he's learned

while developing the winning recipe for doing the business he calls

"enlightened hospitality." This innovative philosophy emphasizes

putting the power of hospitality to work in a new and

counterintuitive way: The first and most important application of

hospitality is to the people who work for you, and then, in

descending order of priority, to the guests, the community, the

suppliers, and the investors. This way of prioritizing stands the

more traditional business models on their heads, but Danny

considers it the foundation of every success that he and his

restaurants have achieved.

Full of behind-the-scenes history on the creation of Danny's

most famous restaurants and the anecdotes, advice, and lessons he

has accumulated on his long and ecstatic journey to the top of the

American restaurant scene, Setting the Table is a treasure

trove of innovative insights that are applicable to any business or

organization.

书籍介绍

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At age twenty-seven, Danny Meyer launched his groundbreaking Union Square Cafe—the first of his innovative and revered New York City institutions. Twenty-three years later, he is CEO of one of the world's most dynamic restaurant organizations. Now Danny shares the groundbreaking business philosophy that serves as the foundation for every success he has achieved: "the virtuous cycle of enlightened hospitality." By putting the power of hospitality to work in a new and counterintuitive way—applying it first and foremost to his employees, and then to guests, community, suppliers, and investors—Danny has consistently beaten the odds while setting the competitive bar in one of the toughest trades around. A landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or organization.