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"The fullest account yet of the rise of one of the most

profitable, most powerful, and oddest businesses the world has ever

seen."

-San Francisco Chronicle

Just eleven years old, Google has profoundly

transformed the way we live and work-we've all been Googled.

Esteemed media writer Ken Auletta uses the story of Google's rise

to explore the future of media at large. This book is based on the

most extensive cooperation ever granted a journalist, including

access to closed-door meetings and interviews with industry

legends, including Google founders Larry Page and Sergey Brin, Marc

Andreessen, and media guru "Coach" Bill Campbell. Auletta's

unmatched analysis, vivid details, and rich anecdotes illuminate

how the Google wave grew, how it threatens to drown media

institutions, and where it's taking us next.

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Ken Auletta has written the "Annals of

Communications" column for The New Yorker since 1992. He is

the author of ten books, including Backstory, Three Blind Mice,

Greed and Glory on Wall Street, and World War 3.0. He

lives in New York City.

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From Publishers Weekly

Two Googles emerge in this savvy profile of the Internet search

octopus. The first is the actual company, with its mixture of

business acumen and na?ve idealism (Don't Be Evil is the corporate

slogan); its brilliant engineering feats and grad-students-at-play

company culture; its geek founders, Sergey Brin and Larry Page, two

billionaires who imbibe their antiestablishment rectitude straight

from Burning Man; its pseudo-altruistic quest to offer all the

world's information for free while selling all the world's

advertising at a hefty profit. The second Google is a monstrous

metaphor for all the creative destruction that the Internet has

wrought on the crumbling titans of old media, who find themselves

desperately wondering how they will make money off of news, music,

video and books now that people can Google up all these things

without paying a dime. The first Google makes for a standard-issue

tech-industry grunge-to-riches business story, its main

entertainment value being Brin's and Page's comical lack of social

graces. But New Yorker columnist Auletta (World War 3.0:

Microsoft and Its Enemies) makes the second Google a starting

point for a sharp and probing analysis of the apocalyptic upheavals

in the media and entertainment industries. (Nov. 3)

Copyright © Reed Business Information, a division of Reed

Elsevier Inc. All rights reserved.

书籍介绍

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."

- San Francisco Chronicle

Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.