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本书介绍了社交媒体（so media）的社会性是什么？社交媒体平台如脸书（Facebook，）、谷歌（Google）、YouTube视频（YouTube）、维基百科（Wikipedia）、推特（Twitter）等的含义是什么？权力是什么？经济与政治是什么？参与式文化（participatory culture）的概念对于理解社交媒体的意义何在？传播力与大众自传播（mass self-communication）在网络社会的概念对于理解社交媒体用处何在？社交媒体如何进行商业化运作？谷歌作为优选靠前的互联网平台与搜索引擎，其优势和弊端何在？脸书作为优选很成功的社交网络，隐私与监督在其中扮演何种角色？推特带来新的政治与民主形式了吗？带来政治公共领域（political public sphere）的复兴了吗？维基解密作为优选很知名的在线监督机构，其致力于使权力透明的潜力何在？维基百科作为优选使用很广泛的基于维基技术的在线百科全书，作为其特征的协作智力劳动的形式与原则是什么？我们如何才能达到以下愿景：社交媒体以服务于一个公平公正的世界为宗旨，在那个世界我们控制共有的社会与传播？本书为社交媒体研究提供批判导言，向读者介绍带着以上问题批判性地理解社交媒体世界所需的概念。

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Fandom as such is not a problem, if the researcher, who is also a fan of his objects of study, manages to maintain critical reflexivity. ... In a lot of contemporary works on popular culture, one gets the impression that scholars want to rationalize their own fandom and their love for commodity culture by trying to identify progressive political aspects of the consumption and logic of cultural commodities. Because they like spending their work time and free time consuming popular culture, they tend to justify this behaviour as a form of political movement itself. Most intellectuals are probably fond of some type of popular culture, but it makes a difference whether one sees and celebrates this fondness as an act of resistance or not.

Is Online Fascism Participatory Culture?

...www.ultras.ws is a discussion forum of the Ultras soccer fan movement. One can find anti-Semitic and racist jokes in the forum, and in a survey conducted in the forum 56% said that it is no problem if fans shout "Jews" for characterizaing opposing teams. The following joke is typical and no exception, but rather the rule, in this forum: "How do you get 30 Jews into a Trabi [=a small car common in East Germany under Soviet times]? Two in the front, three in the back and the rest in the ashtray." The concept of participatory culture has a focus on "community involvement"... However, it idealizes community and fan culture as progressive and ignores the fact that the collective intelligence and activity of cultural communities and fandom can easily ...

Politics on YouTube, Twitter and Facebook are possible, but are minority issues--the predominant focus of users is on non-political entertainment. Web 2.0 corporations and the usage they enable are not an expression of participatory democracy. As long as corporations dominate the Internet, it will not be participatory. The participatory Internet can only be found in those aras that resist coporate domination and where activists and users engage in building and reproducing non-commercial, non-profit Internet projects like Wikipedia or Diaspora. Jenkins (and many others) continuously ignores questions of who owns, controls and materially benefits from corporate social media.

For discussing the notion of communism, I have deliberately used many quotations by Marx and Engels in order to show that they see communism not as a repressive and totalitarian society, but as a form of humanism that is based on co-operation, participatory economic democracy, and well-rounded human individuality. Comminism is not the Soviet Union, Stalin, Mao and the Gulag, but participatory democracy. Stalin, Mao and the Soviet Union called themselves communist, but had nothing in common with participatory democracy and therefore were alien to the Marxian idea of communism. Communism was, for Marx, the "struggle for democracy". By democracy, Marx means a specific kind of democracy - participatory democracy.

书籍介绍

本书介绍了社交媒体（so media）的社会性是什么？社交媒体平台如脸书（Facebook，）、谷歌（Google）、YouTube视频（YouTube）、维基百科（Wikipedia）、推特（Twitter）等的含义是什么？权力是什么？经济与政治是什么？参与式文化（participatory culture）的概念对于理解社交媒体的意义何在？传播力与大众自传播（mass self-communication）在网络社会的概念对于理解社交媒体用处何在？社交媒体如何进行商业化运作？谷歌作为优选靠前的互联网平台与搜索引擎，其优势和弊端何在？脸书作为优选很成功的社交网络，隐私与监督在其中扮演何种角色？推特带来新的政治与民主形式了吗？带来政治公共领域（political public sphere）的复兴了吗？维基解密作为优选很知名的在线监督机构，其致力于使权力透明的潜力何在？维基百科作为优选使用很广泛的基于维基技术的在线百科全书，作为其特征的协作智力劳动的形式与原则是什么？我们如何才能达到以下愿景：社交媒体以服务于一个公平公正的世界为宗旨，在那个世界我们控制共有的社会与传播？本书为社交媒体研究提供批判导言，向读者介绍带着以上问题批判性地理解社交媒体世界所需的概念。