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　　McKinsey & Company is the most respected and most

secretive consulting firm in the world, and business readers just

can't seem to get enough of all things McKinsey. Now, hot on the

heels of his acclaimed international bestseller The McKinsey Way,

Ethan Rasiel brings readers a powerful new guide to putting

McKinsey concepts and skills into action??The McKinsey Mind. While

the first book used case studies and anecdotes from former and

current McKinseyites to describe how "the firm" solves the

thorniest business problems of their A-list clients, The McKinsey

Mind goes a giant step further. It explains, step-by-step, how to

use McKinsey tools, techniques and strategies to solve an array of

core business problems and to make any business venture more

successful.

Designed to work as a stand-alone guide or together with The

McKinsey Way, The McKinsey Mind follows the same critically

acclaimed style and format as its predecessor. In this book authors

Rasiel and Friga expand upon the lessons found in The McKinsey Way

with real-world examples, parables, and easy-to-do exercises

designed to get readers up and running.

Acknowledgments ix

Introduction xi

　1. Framing the Problem

　2. Designing the Analysis

　3. Gathering the Data

　4. Interpreting the Results

　5. Presenting Your Ideas

　6. Managing Your Team

　7. Managing Your Client

　8. Managing Yourself

Appendix A: Data-Gathering Resources

Appendix B: Lessons from The McKinsey Way

Appendix C: Implementation Lessons

Index

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