EXCELLENCE BUSINESS REV ED pdf pdb 阿里云 极速 mobi caj kindle 下载

With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers.

Preface

Prologue

Part One Conducting Business in the Global Economy

　1 In Pursuit of Prosperity: The Fundamentals of Business and Economics

　2 Business Done Right: Ethics and Social Responsibility

　3 Wild World: Competing in the Global Economy

　4 Business at the Speed of Light: Information Technology and E-Commerce

Part Two Starting and Organizing a Business

　5 Building the Foundation: Forms of Business Ownership

　6 Putting Yourself in Charge: Entrepreneurs and Small Business Owners

Part Three Managing a Business

　7 From Planning to Inspiration: The Functions of Management

　8 We’re All in This Together: Organization and Teamwork

　9 Creating Value: Producing Quality Goods and Services

Part Four Managing Employees

　10 Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations

　11 Taking Care of Employees: Managing Human Resources

Part Five Developing Marketing Strategies to Satisfy Customers

　12 Connecting with Customers: The Art and Science of Marketing

　13 Defining the Exchange: Product and Pricing Strategies

　14 Delivering Value: Distribution Strategies

　15 Spreading the Message: Promotional Strategies

Part Six Managing Accounting and Financial Resources

　16 Getting to the Bottom Line: Basic Accounting Concepts

　17 Keeping the Engine Running: Financial Management and Banking

　18 Investing in the Future: Securities and Investment Strategies

APPENDIX A

APPENDIX B

APPENDIX C

APPENDIX D

REFERENCES

ACKNOWLEDGMENTS

GLOSSARY

NAME INDEX

SUBJECT INDEX

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：EXCELLENCE BUSINESS REV ED在线阅读

在线听书地址：EXCELLENCE BUSINESS REV ED在线收听

在线购买地址：EXCELLENCE BUSINESS REV ED在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

For Introduction to Business courses. With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers

MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。