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Americans are infatuated with the stock market. The number of households that own stock has increased from around 20 percent in the early 1980s to over 40 percent today. The market offers the hope of quick wealth and early retirement, and just about everyone who is in the market is looking for an edge, from sources such as CNBC and Wall Street Week to the Beardstown Ladies and "The Motley Fool." So it should be no surprise the most successful investor of our time--Warren Buffett--has been the subject of dozens of books and magazine articles. The value of Buffett's company, Berkshire Hathaway, has increased from $18 per share in 1965 to over $70,000 per share today. The interest in Buffett has spawned an approach to investing called "Buffettology," which is the subject of a book by the same name written by Buffett's former daughter-in-law, Mary Buffett.

PART I: THE ART OF BASIC BUFFETrOLOGY

1. Before You Begin This Book

2. How to Use This Book

3. Roots

4. Investing from a Business Perspective

5. What Is Businesslike Investing?

6. Warren's View of Earnings

7. The Price You Pay Determines Your Rate of Return

8. The Corporation, Stocks, Bonds--a Few Useful Explanations

9. Valuing a Business

　10. The Only Two Things You Need to Know About Business Perspective Investing: What to Buy--and at What Price

　11. What We Can Learn from Warren's Secret Weapon: The Magic of Compounding

　12. Determining What Kind of Business You Want to Own

　13. The Theory of an Expanding Intrinsic Value

　14. The Mediocre Business

　15. How to Identify the Excellent Business--the Key to Warren's Good Fortune

　16. Nine Questions to Help You Determine If a Business Is Truly an Excellent One

　17. Where to Look for Excellent Businesses

　18. More Ways to Find a CompanyYou Want to Invest In

　19. WhatYou Need to Know About the Management　of the Company You May Invest In

　20. When a Downturn in a Company Can Be an Investment Opportunity

　21. How Market Mechanics Whipsaw Stock Prices to Create Buying Opportunities

　22. Inflation

　23. Inflation and the Consumer Monopoly

　24. A Few Words on Taxation

　25. The Effects of Inflation and Taxation on the Rate of Return, and the Necessity to Obtain a 15% Return on Your Investment

　26. The Myth of Diversifications Versus the Concentrated Portfolio

　27. When Should You Sell Your Investments?

28. Warren's Different Kinds of Investments

PART II: ADVANCED BUFFET0LOGY

29. The Analyst's Role in Ascertaining Earning Power

30. The Mathematical Tools

31. Test #1, to Determine at a Glance the Predictability of Earnings

32. Test #2, to Determine Your Initial Rate of Return

33. Test #3, to Determine the Per Share Growth Rate

……

Epilogue

Index

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HOW WARREN BUFFETT DID IT -- AND HOW YOU CAN TOO In the world of investing, the name Warren Buffett is synonymous with success and prosperity. Building from the ground up, Buffett chose wisely and picked his stocks with care, in turn amassing the huge fortune for which he is now famous. Mary Buffett, former daughter-in-law of this legendary financial genius and a successful businesswoman in her own right, has teamed up with noted Buffettologist David Clark to create Buffettology, a one-of-a-kind investment guide that explains the winning strategies of the master. * Learn how to approach investing the way Buffett does, based on the authors' firsthand knowledge of the secrets that have made Buffett the world's second wealthiest man * Use Buffett's proven method of investing in stocks that will continue to grow over time * Master the straightforward mathematical equipments that assist Buffett in making investments * Examine the kinds of companies that capture Buffett's interest, and learn how you can use this information to make your own investment choices of the future Complete with profiles of fifty-four "Buffett companies" -- companies in which Buffett has invested and which the authors believe he continues to follow -- Buffettology can show any investor, from beginner to savvy pro, how to create a profitable portfolio.