特种商店：如何营运你自己的商店（修订版）（'SPECIALTY SHOP RETAILING） pdf pdb 阿里云 极速 mobi caj kindle 下载

Innovative Ideas for Retail Success "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." —Kim Mack, Vice President, Crabtree & Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing. . . . Schroeder apparently has done it all, or most—and, thankfully, she's willing to share it with the rest of us!" —Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories "Everything you wanted to know about specialty retailing you can learn right here. . . . A must-read by all prospective owners and all key employees. . . . Add your own creativity and fun, and you have the formula for SUCCESS!" —Joan F. Gillman, University of Wisconsin School of Business–Madison "The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." —Bill Haefling, President, Haefling & Haefling, Inc. "If you plan to open a specialty retail store, this book is a must! . . . I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" —Anne McGilvray, Anne McGilvray & Company "Carol Schroeder's insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." —William E. Little Jr., Chairman, George Little Management, Inc.

1 Getting Started

　Market Research

　Are You Ready for Retailing?

　Is a Franchise Right for You?

　Buying an Existing Business

　Writing a Business Plan

　Selecting Your Business Format

　Setting Up a Partnership

　Financing Your Business

　Permits and Licenses

　Finding the Perfect Location

　Naming Your Store

　Developing a Logo

　Stating Your Mission

　Where to Get Help

　Time to Get Started

2 Managing Your Store's Finances

　Setting Up the Cash Registers

　Will That Be Cash, Check, or Charge?

　Bookkeeping 101

　Accounting Reports

　Working with an Accountant

　Budgets and Future Planning

　Tips for Taking Inventory

　Setting Up Your Business Office

　The Bottom Line

3 Store Design

　Establishing a Design Budget

　Remodeling Your Store

　The Design Concept

　The Storefront and Entrance

　Layout

　Flooring Materials

　Wall Treatments

　Lighting

　Ceilings

　Selling on Several Levels

　Deciding What Merchandise Goes Where

　Interior Signage

　The Checkout Area

　Security Concerns

　Background Music

　Creating an Aromatic Environment

　Storage, Offices, Lounges, and Other Backstage Needs

4 Merchandise Buying

　Targeting the Typical Customer

　Establishing a Buying Budget

　Where to Look for Merchandise

　What to Order

　Determining Quantities

　……

5 Visual Merchandising

6 Staffing Your Store

7 Customer-Friendly Policies and Services

8 Advertising Your Shop

9 Creative Promotion and Publicity

10 Good Works Are Good Business

11 Managing during Tough Times

12 Looking to the Future

Glossary

Resource Guide

Index

Carol L. Schroeder is the co-owner of Orange Tree Imports, a successful gift and kitchenware store in Madison, Wisconsin. She has over three decades of experience in specialty shop retailing, beginning with the Scandinavian furniture store she and her hus

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书籍介绍

Innovative Ideas for Retail Success "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." Kim Mack, Vice President, Crabtree and Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing. . . . Schroeder apparently has done it all, or most and, thankfully, she's willing to share it with the rest of us!" Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories "Everything you wanted to know about specialty retailing you can learn right here. . . . A must-read by all prospective owners and all key employees. . . . Add your own creativity and fun, and you have the formula for SUCCESS!" Joan F. Gillman, University of Wisconsin School of Business Madison "The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." Bill Haefling, President, Haefling and Haefling, Inc. "If you plan to open a specialty retail store, this book is a must! . . . I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" Anne McGilvray, Anne McGilvray and Company "Carol Schroeder's insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." William E. Little Jr., Chairman, George Little Management, Inc.