筹款人生存指南ESSENTIAL PRINCIPLES FOR FUNDRAISING SUCCESS pdf pdb 阿里云 极速 mobi caj kindle 下载

Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by

professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies

Figures, Tables, & Exhibits

Preface

Acknowledgments

Introduction: Purpose and Observations

1.Principles of Fundraising: Time-Tested Truths

2.Essential Fundraising Tools: Focusing Your Work

3.The Board: Where Fundraising Begins

4.Research: Working Smarter

5.Annual Campaigns: The Basis for the Future

6.Direct Mail: How to Build Your Donor Base

7.Special Events: Making Friends, Raising Funds, and Having Fun

8.Major Gifts: Getting to the Big Gifts

9.Capital Campaigns: Building Success

10.Planned Giving: You Can Do It

11.Foundation Grants: Writing and Other Keys to Success

12.Corporate Dollars: Sponsorship, Marketing, and More

13.Technology: Embrace It

14.Stewardship: Saying Thanks Pays Dividends

15.Putting It All Together

References

The Authors

Index

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：筹款人生存指南ESSENTIAL PRINCIPLES FOR FUNDRAISING SUCCESS在线阅读

在线听书地址：筹款人生存指南ESSENTIAL PRINCIPLES FOR FUNDRAISING SUCCESS在线收听

在线购买地址：筹款人生存指南ESSENTIAL PRINCIPLES FOR FUNDRAISING SUCCESS在线购买

暂无原文赏析，正在全力查找中！

编辑推荐

作者简介：

　　G. Douglass Alexander is chairman of Alexander Haas Martin & Partners, Inc., one of the nation's leading fundraising consulting firms, and chairman of FundraisingINFO.com. Alexander is also the chairman of MaGIC (Major Gifts Identification and Consulting), a database research firm that provides computerized screening.

书籍介绍

"Essential Principles for Fundraising Success" is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, "Essential Principles for Fundraising Success" takes on the challenges that arise daily in the ongoing, high-pressured business of raising money.In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising - developing a case statement, creating a campaign strategy, and securing big gifts. "Essential Principles for Fundraising Success" also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies.